Compared to the previous year, toys and games current value sales grew at a slower rate in France in 2016 due to demographic trends, evolving consumption patterns and increasing saturation. In video games, double-digit growth for digital software was partially offset by a value contraction for both hardware and physical software. As for traditional toys and games, the two major blockbuster licences, Frozen and Star Wars, which significantly boosted licencing value in 2015, saw waning sales in 20...
Euromonitor International’s Toys and Games in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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20 pages •
By Euromonitor International
• Jun 2017
Traditional toys and games posted current value growth of just 1% in 2016, primarily due to three factors: slower licensed product value growth, the declining birth rate and growing saturation within construction. Indeed, the latter category, which had been growing at double-digit pace, grew by just 2% in 2016, with sales of new popular licences...