Beer continued to record volume growth in 2017 following the election period, and higher value growth due to the strong growth of mid-priced and premium lager. This was due to strong marketing efforts by the owners of domestic brands like Red Horse and San Miguel Pale Pilsen, increasing availability in sari-sari stores and a growing consumption shift from brandy towards beer. Furthermore, while the owners of domestic brands such as San Miguel Brewery Inc and AB Heineken Philippines Inc in domest...
Beer in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non Alcoholic Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Beer market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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