In 2017, beer posted a stable performance in total volume terms compared with the negative double-digit total review period CAGR. One of the main supporting factors was the affordability of beer, both via aggressive discounting of leading brands and regional inexpensive brands. Another contributing factor was the lower rise in excise tax.
Euromonitor International’s Beer in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non Alcoholic Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Beer market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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12 pages •
By Euromonitor International
• Feb 2018
Premiumisation is one of the most fundamental trends in the brewing industry. Nevertheless, low-cost beers still have a role to play. Opportunities can be found in both emerging and developed markets, often centred on affordability in the former and linked to the health of the economy in the latter. Although generally limited in terms of duration...