A series of food scandals involving brands cheating consumers via wrong labelling emerged in recent years. For example, some companies claimed on product labels that they offer first level rice under CNS (Chinese National Standards) when in fact the content is second grade and should thus be less expensive. As a result, consumers are now more concerned about whether the price they pay matches the quality they get.
Euromonitor International's Dried Processed Food in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Dried Processed Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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224 pages •
By Euromonitor International
• Dec 2016
Packaged food in Taiwan recorded healthy growth in volume and current value terms in 2016. On the consumer side, the main factor behind this positive performance was growing demand for products made from higher quality and healthier ingredients. Moreover, rising production costs and the use of higher quality ingredients to rebuild consumer...
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