Frozen Processed Food in Italy

Frozen Processed Food in Italy

  • January 2015 •
  • 66 pages •
  • Report ID: 174100 •
  • Format: PDF
Italian consumers continue to have a cultural difficulty in accepting regular use of certain frozen processed food. In a country where ingredients are freshly available all year round, consumers in Italy continue to perceive certain frozen processed food to be of a lower quality, and this represents an opportunity for brands and manufacturers when promoting their products. In order to overcome this barrier, Orogel Surgelati in 2014 focused its promotional activity on spreading information about...

Euromonitor International's Frozen Processed Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage:

Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Frozen Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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