Hand washing remains dominant as the penetration rate of washing machines remains relatively low in South Africa. Many households still face issues with regard to plumbing and electricity.
In addition, middle- to upper-middle-income households that own washing machines tend to have domestic help, who take care of household cleaning and also wash some clothes by hand. Because of the ongoing drought the country faces, especially in the Western Cape, hand wash detergents is expected to show higher...
Euromonitor International’s Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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13 pages •
By Euromonitor International
• Feb 2018
As many multi-purpose cleaners products contain ammonia and bleach, there was strong competition between these two categories with many players claiming both cleaning and disinfecting attributes for their products. With uneasy economic conditions set to continue, financially constrained consumers are expected to continue to seek value for...