Meal Replacement in Italy

Meal Replacement in Italy

  • January 2015 •
  • 51 pages •
  • Report ID: 174167
Meal replacement in Italy increased in volume by 7%, a slower rate of growth than the 9% volume growth recorded in the category during 2013, but higher than the 4% volume CAGR recorded in the category over the entire review period. In general, Italian consumers are becoming increasingly concerned about being healthy and this is leading them to become more interested in the nutritional value of meal replacement products. The availability of meal replacement products on retail shelves increased...

Euromonitor International's Meal Replacement in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Convalescence, Meal Replacement Slimming.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Meal Replacement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Italy Date=201501 Topic=Demand Publisher=EuromonitorInternational Price=1000