Meal Replacement in Japan

Meal Replacement in Japan

  • January 2015 •
  • 56 pages •
  • Report ID: 174168 •
  • Format: PDF
Meal replacement in Japan is expected to increase by 5% in current value terms in 2014, with growth driven by significant sales in convalescence, which will register a 12% value rise in the year. Growth in convalescence sales is being primarily supported by the rise in the number of elderly people who have difficulties in eating regular foods. Japan is rapidly becoming an ageing society. The percentage of Japanese people aged 65 and over has increased from 20% to 26% in the past 10 years.

Euromonitor International's Meal Replacement in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Convalescence, Meal Replacement Slimming.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Meal Replacement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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