The decline in retail volume sales of noodles in 2014 was mainly due to falling demand for instant noodles, the dominant product type. Demand for instant noodles was undermined by rising health awareness among Taiwanese consumers, as these products are deep-fried and their sauces and seasoning contain MSG and many types of artificial additives and preservatives. Nonetheless, tradition, convenience and relatively low prices ensured that consumption of instant noodles remained quite high overall.
Euromonitor International's Noodles in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Noodles market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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224 pages •
By Euromonitor International
• Dec 2016
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