Ever since the beer price war began in Guatemala in 2010 where beer prices dropped considerably, alcoholic drinks changed in the country. Consumers began to switch from drinking spirits to drinking beer. RTDs has become a way for spirits to compete with beer, since they have similar affordable unit prices and offer the convenience that they are ready to drink. Constant innovation in new flavours allows RTDs to be innovative and maintains consumer interest. RTDs are also a stepping stone for spir...
Euromonitor International’s RTDs/High-Strength Premixes in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTDs/High-Strength Premixes market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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