Rtds/High-Strength Premixes in Nigeria

Rtds/High-Strength Premixes in Nigeria

  • September 2017
  • 27 pages
  • Report ID: 174315
2016 was not a great year for producers of RTDs as volume sales dropped significantly, especially for the leading brand, Orijin.

Orijin had had spectacular success when it was launched in 2013 but by 2016 sales had reached a peak and consumers who had enjoyed its novelty moved to other products. The economic recession in 2016 also negatively impacted the category as a whole as consumer affordability dropped whilst unit prices increased.

Euromonitor International’s RTDs/High-Strength Premixes in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
High-Strength Premixes, RTDs.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Country=Nigeria Industry=AlcoholicDrink ParentIndustry=Beverage Date=201709 Topic=MarketReport Publisher=EuromonitorInternational Price=1000