Soup is a mature category in Guatemala, and has a wide consumer base from low- to high-income consumers. The affordable unit prices, easy preparation and the offer of a hot meal means that it is highly appealing to a wide consumer base. To attract greater interest in soup, leading companies constantly launch new products and flavours, as witnessed with the most recent launch of Malher Caldo de Gallina (Hen Broth), which is a very traditional flavour in the country, but very time-consuming to pre...
Euromonitor International’s Soup in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Soup market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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