Spreads in Italy

Spreads in Italy

  • November 2017 •
  • 36 pages •
  • Report ID: 174442
Ferrero’s Nutella is among the most appreciated products by Italians. However, in 2016 and 2017, public opinion was strongly affected by the presence of palm oil across many food categories, to the point that the ingredient was removed from most sweet biscuits and bakery products. In defence of its historical recipe, which results in Nutella’s unique taste, Ferrero SpA has been strongly advertising its palm oil sustainability campaign, to reassure customers that only sustainable products are use...

Euromonitor International’s Spreads in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Italy Industry=SpecialtyStore ParentIndustry=ConsumerGoodsAndRetail Date=201711 Topic=Demand Publisher=EuromonitorInternational Price=1000