During 2016 private label accounted for 15% of the spreads retail value sales, with jams and preserves the category where it had a higher relevance reaching a 20% value share.
In 2015 and 2016 private label posted 8% and 7% current value growth respectively. Although in most cases private label products compete with branded products through offering lower prices, during the review period spreads also saw the strengthening of premium positioned private label products. Specific examples in jams...
Euromonitor International’s Spreads in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Spreads market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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