Surface Care in Australia

Surface Care in Australia

  • March 2017
  • 26 pages
  • Euromonitor International
Report ID: 174458
Convenience remained a key concern for Australian consumers of surface care products in 2016. This resulted in current value growth of 3% within surface care. This growth was lower than the CAGR seen over the review period, which was attributable to the growing popularity of private label products, as well as price promotions driven by the supermarket wars between Australia’s two major supermarkets, Coles and Woolworths. Along with convenience, product performance is another key concern for cons...

Euromonitor International’s Surface Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN AUSTRALIA
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Ozkleen Asia Pacific Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 1 OzKleen Asia Pacific Pty Ltd: Key Facts
Competitive Positioning
Summary 2 OzKleen Asia Pacific Pty Ltd: Competitive Position 2016
Pascoe's Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 3 Pascoe's Pty Ltd: Key Facts
Competitive Positioning
Summary 4 Pascoe's Pty Ltd: Competitive Position 2016
Reckitt Benckiser (australia) Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 5 Reckitt Benckiser (Australia) Pty Ltd: Key Facts
Competitive Positioning
Summary 6 Reckitt Benckiser (Australia) Pty Ltd: Competitive Position 2016
Unilever Australia Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 7 Unilever Australia Ltd: Key Facts
Competitive Positioning
Summary 8 Unilever Australia Ltd: Competitive Position 2016
Executive Summary
Better Performance in 2016 Compared With Previous Years
Liquid Tablet Detergents Remains Insignificant in Laundry Care
Reckitt Benckiser (australia) Remains the Leader in Home Care
Internet Retailing Plays A Small Role in the Competitive Retail Environment
Relatively Stagnant Performance Expected for Home Care Over the Forecast Period
Key Trends and Developments
Health and Wellness Concerns Drive the Market for Natural Home Care Products
Australian Consumers Continue To Be Attracted by Convenient Home Care Products
Exotic Scents in Home Care Products A Growing Trend in Australia
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources












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Country=Australia Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000