The GST implementation in 2015 caused most consumers to become more price sensitive and cut down on sweet and savoury snacks, and purchase only during promotional periods and bulk sales events conducted by retailers. Recognising that price was a higher concern for consumers in 2015, manufacturers collaborated with retailers to introduce wider price discounts; retailers also distributed brochures and catalogues to communicate with more consumers about its promotional offers.
Euromonitor International’s Sweet and Savoury Snacks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla Chips.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sweet and Savoury Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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32 pages •
By Euromonitor International
• Jul 2017
Companies invested more in marketing and advertising campaigns, packaging redesigns, free gifts giveaways and seasonal price promotions to raise brand awareness and boost sales in 2017. Long-established brands, such as Ping Pong, Munchy’s, Pringles, Mamee, Twisties and Tong Garden, distributed products via most retail channels to reach out...