Sweet and savoury snacks registered current retail value growth of 3% in 2015 – slightly higher than the CAGR of the review period. Purchasing power was constrained by a series of food scandals in 2015; however demand for health-orientated products such as fruit snacks, nuts and crisps was also fuelled by rising health awareness among Taiwanese consumers. Meanwhile, a number of factors helped to ensure that retail volume growth remained reasonably robust overall. Most notably, leading companies...
Euromonitor International's Sweet and Savoury Snacks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla Chips.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sweet and Savoury Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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34 pages •
By Euromonitor International
• Jul 2017
Taiwanese consumers continued to show a growing preference for healthier types of savoury snacks products in 2017. As a result, the nuts, seeds and trail mixes, vegetable, pulse and bread chips and rice snacks categories outperformed savoury snacks as a whole in terms of retail current value sales growth. Nonetheless, well-established categories...