Toys and games registered another year of increase in 2016, as Romanians’ disposable incomes rose. Improved access to specialised retailers and product diversification also impacted the market positively. Changing consumer lifestyles is also shaping the evolution of the market. Parents are preoccupied with purchasing toys and games that do not only provide entertainment, but that also improve their children’s skills.
Euromonitor International’s Toys and Games in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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20 pages •
By Euromonitor International
• Jun 2017
Economic recovery, improving product availability and changing consumer lifestyles positively influenced the evolution of traditional toys and games in 2016. Parents are inclined to spend more on their offspring, and improving access to information has been making them and their children aware of the latest products or international trends....