Ice Cream in Thailand

Ice Cream in Thailand

  • April 2015 •
  • 57 pages •
  • Report ID: 176864
Ice cream continued to record healthy growth in 2014; however, current value growth was lower than in the previous year. The relaunch of Magnum from Unilever Thai Holdings in 2012 helped stimulate strong growth of ice cream. Strong growth of Magnum helped increase the overall proportion of both adult and premium ice cream. Thai consumers still had a low rate of consumption of ice cream in 2014, with only one litre/per consumer/per annum. Thus, there was still room for growth.

Euromonitor International’s Ice Cream in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Thailand Date=201504 Topic=Demand Publisher=EuromonitorInternational Price=1000