Ice Cream in Vietnam

Ice Cream in Vietnam

  • April 2015 •
  • 58 pages •
  • Report ID: 176868 •
  • Format: PDF
Towards the end of the review period, premiumisation in ice cream continued to increase. More premium international brands were imported while local brands regularly improved their product quality and packaging to stay competitive. Also, Vietnamese consumers became more willing to pay for good taste and high quality ice cream.

Euromonitor International’s Ice Cream in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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