Soup retail volume sales grew by 1% in 2017 to reach 500 tonnes, while current value sales rose by 3% to reach MKD281 million. The category witnessed little activity in terms of new launches, with its product offer remaining relatively conservative. Together with changing eating habits and the fact that busier lifestyles are leaving Macedonians with less time for preparing food at home, this lack of innovation proved a significant impediment to growth in retail volume sales.
Euromonitor International’s Soup in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Soup market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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235 pages •
By Euromonitor International
• Nov 2017
Packaged food continued to see growth in 2016 and 2017 despite the negative environment caused by the political crisis which seems to be subsiding following the snap elections of December 2016. Stable volume demand continued across almost all packaged food categories. Final annual turnover results for 2016 showed solid value growth for packaged...