Soup in Macedonia saw current value growth of 2% to reach MKD300 million in 2016, but witnessed stagnant volume growth because of the changing eating habits of the local population. Locals tend to eat out more while consuming less soup at home for reasons of practicality. Dehydrated soup and instant soup remained the only two significant ranges within soup in Macedonia in 2016.
Euromonitor International’s Soup in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Soup market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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214 pages •
By Euromonitor International
• Nov 2016
In 2015 and 2016, Macedonia faced one of the worst political crises since its independence as a result of alleged illegal wiretapping, and also corruption charges involving high-ranking government officials. Despite the slowdown in foreign direct investments and persistent high unemployment, packaged food continued to record growth in 2016....