Rising consumer interest in fresh products and an increased focus on nutritional content served to dampen the growth of packaged soup in 2017, which recorded a gain of 2% in current value terms. The main driver of growth in packaged food is convenience. Consumers’ increasing familiarity with Western cuisine and eating soup as a quick meal or as an appetiser has made them more open to trying packaged soup at home which does not require much preparation.
Euromonitor International’s Soup in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Soup market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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