Toys and games recorded substantial growth over the review period, which was largely dependent on the significant growth within video games and among traditional toys and games that aid a child’s early development. The increasing accessibility of the internet and the growing number of smartphone users fostered the performance of video games in Russia. Parents’ concerns about their children’s development led to the growth of construction and games and puzzles. Although registering growth, the ove...
Euromonitor International’s Toys and Games in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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24 pages •
By Euromonitor International
• Jun 2017
In 2016, traditional toys and games continued experiencing the consequences of Russia’s economic recession. Various factors such as falling oil prices, economic sanctions and low purchasing power contributed to the ongoing performance of the overall category. Customers are not confident about their disposable incomes and are reducing their...