Philip Morris (Malaysia) Sdn Bhd in Tobacco (Malaysia)

Philip Morris (Malaysia) Sdn Bhd in Tobacco (Malaysia)

  • July 2017 •
  • 2 pages •
  • Report ID: 1836908
Philip Morris (Malaysia) is expected to focus on marketing activities and enhancing its efforts to buttress its mid-priced leading brands with innovations in order to further strengthen its value shares over the forecast period. In 2016 the company gained two percentage points in value share to reach a 15% value share in cigarettes in competition with JT International and at the same time it also lured more value sales from British American Tobacco (Malaysia); both of the company’s rivals remain...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage:
Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Malaysia Industry=Tobacco ParentIndustry=Agribusiness Date=201707 Topic=Supply Publisher=EuromonitorInternational Price=1000