Print Advertising Distribution in the US - Industry Market Research Report

Print Advertising Distribution in the US - Industry Market Research Report

  • May 2017
  • 33 pages
  • Ibisworld
Report ID: 184492
High flyers: Renewed marketing will aid demand, but online competition will continue to rise

Print Advertising Distribution in the US

The Print Advertising Distribution industry has fared well over the past five years, mainly due to an increase in corporate advertising expenditure and the popularity of industry services. As consumer sales and corporate profit rebounded during the economic recovery, businesses increased their marketing budgets, causing industry revenue to grow over the five years to 2017. In recent years, corporate profit levels have been weak and industry revenue has since grown less. Unfortunately for industry operators, the internet offers many of the same advantages to advertisers. While more advertising dollars have been allocated to nontraditional media, a large percentage of the reallocation has been toward online and mobile advertising. Increased competition from these sectors is expected to slow revenue growth in the five years to 2022.

This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Firms deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

MAJOR COMPANIES
Valassis Communications Inc.
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Country=UnitedStates Industry=Advertising ParentIndustry=AdvertisingAndMarketing Date=201705 Topic=MarketReport Publisher=Ibisworld Price=1000