Media in Asia-Pacific

Media in Asia-Pacific

  • December 2019 •
  • 61 pages •
  • Report ID: 184623 •
  • Format: PDF
Media in Asia-Pacific

Summary
Media in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Asia-Pacific media industry had total revenues of $387.6bn in 2018, representing a compound annual growth rate (CAGR) of 4.7% between 2014 and 2018.
- The advertising segment was the industry’s most lucrative in 2018, with total revenues of $214.9bn, equivalent to 55.4% of the industry’s overall value.
- The region has seen particularly rapid spread of internet access in recent years, with mobile devices the most common point of access. Combined with high population densities, this is driving huge levels of advertising spend on online media in the biggest Asia-Pacific economies.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Asia-Pacific
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Asia-Pacific
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific media market with five year forecasts

Reasons to buy
- What was the size of the Asia-Pacific media market by value in 2018?
- What will be the size of the Asia-Pacific media market in 2023?
- What factors are affecting the strength of competition in the Asia-Pacific media market?
- How has the market performed over the last five years?
- What are the main segments that make up Asia-Pacific’s media market?
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