Media in Europe

Media in Europe

  • December 2019 •
  • 64 pages •
  • Report ID: 184627 •
  • Format: PDF
Media in Europe

Summary
Media in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The European media industry had total revenues of $274.5bn in 2018, representing a compound annual growth rate (CAGR) of 1.3% between 2014 and 2018.
- The advertising segment was the industry’s most lucrative in 2018, with total revenues of $116.2bn, equivalent to 42.3% of the industry’s overall value.
- The online migration of media consumers is due to increased smartphone and social media usage, which has drawn advertising spend to digital channels.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Europe
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe media market with five year forecasts

Reasons to buy
- What was the size of the Europe media market by value in 2018?
- What will be the size of the Europe media market in 2023?
- What factors are affecting the strength of competition in the Europe media market?
- How has the market performed over the last five years?
- What are the main segments that make up Europe’s media market?
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