Global Mobile Value Added Services (MVAS) Industry

Global Mobile Value Added Services (MVAS) Industry

  • April 2021 •
  • 472 pages •
  • Report ID: 1861844 •
  • Format: PDF
Abstract:
- Global Mobile Value Added Services (MVAS) Market to Reach $998.4 Billion by 2027
- Amid the COVID-19 crisis, the global market for Mobile Value Added Services (MVAS) estimated at US$479.2 Billion in the year 2020, is projected to reach a revised size of US$998.4 Billion by 2027, growing at a CAGR of 11.1% over the analysis period 2020-2027. Wireless Application Protocol, one of the segments analyzed in the report, is projected to record a 11.7% CAGR and reach US$307.1 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Short Messaging Services segment is readjusted to a revised 10.6% CAGR for the next 7-year period.
- The U.S. Market is Estimated at $129.4 Billion, While China is Forecast to Grow at 14.6% CAGR
- The Mobile Value Added Services (MVAS) market in the U.S. is estimated at US$129.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$216.1 Billion by the year 2027 trailing a CAGR of 14.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.7% and 9.6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.6% CAGR.
- Interactive Voice & Video Response Segment to Record 12.2% CAGR
- In the global Interactive Voice & Video Response segment, USA, Canada, Japan, China and Europe will drive the 11.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$72.4 Billion in the year 2020 will reach a projected size of US$154.1 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$145.3 Billion by the year 2027, while Latin America will expand at a 13.7% CAGR through the analysis period.

- Select Competitors (Total 127 Featured) -
  • Amazon.com, Inc.
  • America Movil SAB de CV
  • Apple Inc.
  • AT&T, Inc.
  • Bharti Airtel Limited
  • Blackberry Limited
  • CanvasM Technologies Limited
  • Computaris International Ltd.
  • Dialogic Inc.
  • eServGlobal
  • Etihad Etisalat Co.,
  • Gemalto NV
  • Google Inc.
  • Huawei Technologies Co. Ltd.
  • KongZhong Corp.
  • Mahindra Comviva
  • Mavenir Systems Inc.
  • NTT DoCoMo Inc.
  • OnMobile Global Ltd.
  • Opencode Systems Ltd.
  • Samsung Apps
  • Samsung Electronics Co., Ltd.
  • Sprint Corporation
  • Tech Mahindra Limited
  • Telefónica S.A.
  • Vodafone Group plc
  • ZTE Corporation