2014 Sports Beverages in the U.S.

2014 Sports Beverages in the U.S.

This report by Beverage Marketing Corp.

PLAYING TO WIN.

This report offers a comprehensive view of the U.S. sports beverage marketplace as well as its regional markets. It covers market trends, pricing, demographics, advertising, regional sales, distribution channels and packaging as well as the innovations and strategies of the top companies. It also offers projections and discusses trends that will drive the market over the next five years. Includes expanded discussion of the emergence of new innovations in sports hydration offerings as small brands introduce twists to the winning formula in an attempt to gain a foothold in this difficult to penetrate market.
1. THE U.S. SPORTS BEVERAGE MARKET
Sports Beverages in the Functional Beverage Market
• Overview
Sports Beverage Definition
The Current Sports Beverage Market
• Overview
• Per Capita Consumption
• Growth
• Retail Sales and Growth
• Quarterly Growth Trends
• Seasonality
Exhibits
1.1 Global Sports Beverage Market Estimated Wholesale Dollar Sales, Volume and Growth 2002 - 2013
1.2 Sports Beverage Market Wholesale Dollar Sales and Volume 1985 - 2014
1.3 Sports Beverage Market Dollar Sales and Volume Growth 1986 - 2014
1.4 Sports Beverage Market Per Capita Consumption 1985 - 2014
1.5 Sports Beverage Market Compound Annual Growth 1985 - 2014
1.6 Sports Beverage Market Retail Dollar Sales and Growth 2000 - 2014
1.7 Sports Beverage Market Volume and Growth by Quarter 2013 - 2014
1.8 Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 - 2013
2. SPORTS BEVERAGE REGIONAL MARKETS
Regional Sports Beverage Markets
• Overview
• The South
• The West
• The Midwest
• The Northeast
• Leading Sports Beverage Cities
Exhibits
2.9 Regional Sports Beverage Markets Wholesale Dollar Sales 1986 - 2013
2.10 Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 - 2013
2.11 Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 - 2013
2.12 Leading Sports Beverage Cities Volume in Grocery, Drug and Mass Merchandisers 2009 - 2013
2.13 Leading Sports Beverage Cities Share of Volume in Grocery, Drug and Mass Merchandisers 2009 - 2013
2.14 Leading Sports Beverage Cities Volume Growth in Grocery, Drug and Mass Merchandisers 2010 - 2013
2.15 Leading Sports Beverage Cities Dollar Sales in Grocery, Drug and Mass Merchandisers 2009 - 2013
2.16 Leading Sports Beverage Cities Dollar Share in Grocery, Drug and Mass Merchandisers 2009 - 2013
2.17 Leading Sports Beverage Cities Dollar Growth in Grocery, Drug and Mass Merchandisers 2010 - 2013
3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES
Regular and Low-Calorie Sports Beverages
Exhibits
3.18 Sports Beverage Market Volume by Calorie Count 2008 - 2013
3.19 Sports Beverage Market Share of Volume by Calorie Count 2008 - 2013
3.20 Sports Beverage Market Change in Volume by Calorie Count 2009 - 2013
4. SPORTS BEVERAGE FLAVORS
Sports Beverage Flavors
Exhibits
4.21 ports Beverage Flavors Volume in Grocery, Drug and Mass Merchandisers 2008 - 2013
4.22 Sports Beverage Flavors Volume Share in Grocery, Drug and Mass Merchandisers 2008 - 2013
4.23 Sports Beverage Flavors Volume Growth in Grocery, Drug and Mass Merchandisers 2009 - 2013
5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS
Sports Beverage Market Segments
• Dollar Sales
Sports Beverage Distribution Channels
Exhibits
5.24 Sports Beverage Segments Wholesale Dollar Sales 1986 - 2013
5.25 Sports Beverage Segments Share of Wholesale Dollar Sales 1986 - 2013
5.26 Sports Beverage Segments Change in Wholesale Dollar Sales 1987 - 2013
5.27 Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 - 2013
5.28 Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 - 2013
5.29 Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 - 2013
5.30 Sports Beverages Estimated Volume by Distribution Channel 2008 - 2013
5.31 Sports Beverages Share of Volume by Distribution Channel 2008 - 2013
5.32 Sports Beverages Change in Volume by Distribution Channel 2009 - 2013
6. SPORTS BEVERAGE PACKAGING
Sports Beverage Packaging
Exhibits
6.33 Sports Beverage Packaging Volume by Size 2008 - 2013
6.34 Sports Beverage Packaging Share of Volume by Size 2008 - 2013
6.35 Sports Beverage Packaging Change in Volume by Size 2009 - 2013
7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc. - Gatorade
• Overview
• Marketing
• Distribution
Coca-Cola Company - Powerade
• Overview
• Marketing
• Distribution
Other Sports Beverages
• All Sport
• Golazo
• R.W. Knudsen - Recharge
• Ferolito, Vultaggio & Sons - Arizona Sports
Leading Brands by Channel
Exhibits
7.36 Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2008 - 2013
7.37 Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2008 - 2013
7.38 Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2009 - 2013
7.39 Leading Sports Beverage Brands Estimated Volume 2008 - 2013
7.40 Leading Sports Beverage Brands Share of Volume 2008 - 2013
7.41 Leading Sports Beverage Brands Change in Volume 2009 - 2013
7.42 Leading Sports Beverage Trademarks by Volume in Measured Channels 2013
8.SPORTS BEVERAGE ADVERTISING EXPENDITURES
Sports Beverage Advertising Expenditures
• Overview
• Expenditures by Medium
Sports Beverage Advertising Expenditures by Brand
• Gatorade
• Powerade
Exhibits
8.43 Leading Sports Beverage Brands Advertising Expenditures 2008 - 2013
8.44 Leading Sports Beverage Brands Share of Advertising Expenditures 2008 - 2013
8.45 Leading Sports Beverage Brands Change in Advertising Expenditures 2009 - 2013
8.46 Sports Beverage Advertising Expenditures by Media 2008 - 2013
8.47 Sports Beverage Share of Advertising Expenditures by Media 2008 - 2013
8.48 Sports Beverage Change in Advertising Expenditures by Media 2009 - 2013
9. DEMOGRAPHICS OF THE SPORTS BEVERAGE CONSUMER
Demographics of the Sports Beverage User
Demographic Comparison of Gatorade and Powerade
Exhibits
9.49 Demographics of the Sports Beverage Consumer 2013
9.50 Demographics of the Gatorade Consumer 2013
9.51 Demographics of the Powerade Consumer 2013
10. THE RTD PROTEIN DRINK MARKET
Protein Drinks in the U.S.
Leading Protein Drink Brands
• Muscle Milk
• Mix1
• Core Power
• FitPro
• Click
• Nu Aquos
Exhibits
10.52 Protein Drink Market Estimated Wholesale Dollars and Volume 2004 - 2014
10.53 Protein Drink Market Growth 2005 - 2014
11. THE PROJECTED U.S. SPORTS BEVERAGE MARKET
The Projected U.S. Sports Beverage Market
Projected U.S. Sports Beverage Volume by Channel
Exhibits
11.54 Projected Sports Beverage Market Wholesale Dollar Sales and Volume 1985 - 2018
11.55 Projected Sports Beverage Market Wholesale Dollar Sales and Volume Growth 1986 - 2018
11.56 Projected Sports Beverage Market Per Capita Consumption 1985 - 2018
11.57 Projected Sports Beverage Market Wholesale Dollar Sales by Segment 2008 - 2018
11.58 Projected Sports Beverage Market Dollar Share by Segment 2008 - 2018
11.59 Projected Sports Beverage Market Compound Annual Growth by Segment 2008 - 2018
11.60 Projected Sports Beverage Market Estimated Volume and Share by Calorie Count 2008 - 2018
11.61 Projected Sports Beverage Market Compound Annual Growth by Calorie Count 2013 - 2018
11.62 Projected Sports Beverage Market Estimated Volume and Share by Distribution Channel 2008 - 2018
11.63 Projected Sports Beverage Market Compound Annual Growth by Distribution Channel 2013 - 2018