China Digital TV Operation Report, 2010-2011

China Digital TV Operation Report, 2010-2011

The number of cable digital television (DTV) subscribers soared from 190 thousand in 2003 to 100.44 million in 2010 in China, with the coverage of 24.4%. In the meantime, benefiting from its interactivity, IPTV has won the favor of TV subscribers and the market prospect is promising since the number of subscribers will exceed 10 million in the near future. In the field of digital terrestrial television (DTT), despite the increasing subscriber coverage, large-scale market operation other than providing free programs hasn’t been carried out in most regions except a few provinces and municipalities.

Currently, the main business and income source of cable TV network operators are cable access service and basic license fee. Due to regional monopoly, cable TV network operators undergo lower pressure of competition and their operating income is relatively stable. Meanwhile, the operating income of value-added service and broadband access service increased over 80% in 2010.

As of 2010, Hunan TV & Broadcast Intermediary Co., Ltd. had more than 3.5 million cable TV subscribers. In the first half of 2010, with 366.7 thousand subscribers switched to DTV and the number of set-top boxes totaling 3134 thousand, it achieved operating income of RMB 3.118 billion, ranking first among its counterparts.

Beijing Gehua CATV Network Co., Ltd. had 4.26 million registered cable TV subscribers and a total of 2.48 million DTV subscribers, coming out top among its peers. Meanwhile, as STBs are provided to subscribers for free, the number of HD interactive DTV subscribers increased rapidly to 1.3 million by the end of 2010, ranking first place in China.
Table of Contents

1. Overview of China TV Operation Market
1.1 Market Development
1.2 Related Policies

2. China TV Operation Market Research
2.1 Cable TV Operation
2.1.1 Overview
2.1.2 Profit Model
2.2 Satellite TV Operation
2.3 Terrestrial TV Operation
2.3.1 Overview
2.3.2 Industry Features & Development Planning
2.3.3 Mobile Digital TV Market
2.4 IPTV Operation
2.4.1 Overview
2.4.2 Industry Pattern

3. China DTV Operators
3.1 Beijing Gehua CATV Network Co., Ltd
3.1.1 Profile
3.1.2 Operation
3.6.3 Development Strategy
3.2 Shanghai Oriental Pearl (Group) Co., Ltd
3.2.1 Profile
3.2.2 Operation
3.2.3 Development Strategy
3.3 CITIC Guoan Information Industry Co., Ltd
3.3.1 Profile
3.3.2 Operation
3.3.3 Development Strategy
3.4 Shaanxi Broadcast & TV Network Intermediary Co., Ltd
3.4.1 Profile
3.4.2 Operation
3.4.3 Development Strategy
3.5 Hunan TV & Broadcast Intermediary Co., Ltd
3.5.1 Profile
3.5.2 Operation
3.5.3 Development Strategy
3.6 Shenzhen Topway Video Communication Co., Ltd
3.6.1 Profile
3.6.2 Operation
3.6.3 Development Strategy

4. Development Trend of China DTV Industry



Selected Charts

Actual Revenue of Broadcast & TV in China, 2010
Revenue of Broadcast & TV Network by Type in China, 2010
Revenue of Broadcast & TV Advertisement by Type in China, 2010
Total Revenue of Broadcast & TV in China, 2004-2010
Comprehensive TV Population Coverage in China, 2004-2010
TV Receiving System Used by Chinese Audiences, 2009-2010
Development Plan and Policies of DTV in China
DTV Coverage in China, 2009-2010
Four Development Stages of Cable TV in China
Number of Cable TV Subscribers in China, 2004-2010
Coverage of Cable TV in China, 2004-2010
Number of Cable DTV Subscribers in China, 2003-2010
Coverage of Cable DTV in China, 2003-2010
Proportion of Cable DTV Subscribers to Total Cable TV Subscribers in China, 2004-2010
Distribution of Cable DTV Subscribers by Province in China, 2010
DTV Industry Chain
Income of Cable DTV Business in China, 2004-2011E
Growth Rate of Cable DTV Income in China, 2005-2011
Investment in Digitalization of Cable TV in China, 2004-2011
Coverage of Provincial Terrestrial Channels in China, 2004-2010
Classification of Advertising on Mobile TV in China
Advertising Income of Mobile TV in China, 2007-2009
Quantity of Mobile TV Terminal in China, 2007-2009
Market Share of Mobile TV in China, 2009
Market Scale of Mobile TV on Bus in China, 2007-2009
CMMB Transmitter Bidding, 2009
Number of IPTV Subscribers in China, 2004-2010
IPTV Coverage in China, 2004-2010
Frequently Used Functions of IPTV, 2010
Market Scale of Online Video Market in China (by Gross Market Value), 2008-2010
Market Scale of Online Video Market in China (by Market Capacity), 2008-2010
Major Operation Mode of IPTV in China
Operating Income of Key DTV Operators in China, 2006-2010
Operating Income of Beijing Gehua CATV Network Co., Ltd, 2006-2010
Net Income of Beijing Gehua CATV Network Co., Ltd, 2006-2010
Operating Income of Beijing Gehua CATV Network Co., Ltd in Beijing, 2010
Main Business of Beijing Gehua CATV Network Co., Ltd in Beijing, 2010
Cable TV Subscribers of Beijing Gehua CATV Network Co., Ltd, 2006-2010
Cable DTV Subscribers of Beijing Gehua CATV Network Co., Ltd, 2007-2010
Operating Income of Shanghai Oriental Pearl (Group) Co., Ltd, 2005-2010
Operating Income of Shanghai Oriental Pearl (Group) Co., Ltd by Business, 2010
Operating Income and Gross Margin of Shanghai Oriental Pearl (Group) Co., Ltd by Business, 2007-2010
Net Income of Shanghai Oriental Pearl (Group) Co., Ltd, 2005-2010
Operating Income of CITIC Guoan Information Industry Co., Ltd, 2006-2010
Net Income of CITIC Guoan Information Industry Co., Ltd, 2006-2010
Operating Income of CITIC Guoan Information Industry Co., Ltd by Region, 2010
Income and Profit of Shaanxi Broadcast & TV Network Intermediary Co., Ltd, 2007-2010
Operating Income of Shaanxi Broadcast & TV Network Intermediary Co., Ltd, 2006-2010
Net Income of Shaanxi Broadcast & TV Network Intermediary Co., Ltd, 2007-2010
Operating Income of Shaanxi Broadcast & TV Network Intermediary Co., Ltd by Region, 2010
Operating Income of Hunan TV & Broadcast Intermediary Co., Ltd, 2006-2010
Operating Income Structure of Hunan TV & Broadcast Intermediary Co., Ltd by Product, 2010
Operating Income Structure of Hunan TV & Broadcast Intermediary Co., Ltd by Region, 2010
Suppliers of Shenzhen Topway Video Communication Co., Ltd
Operating Income of Shenzhen Topway Video Communication Co., Ltd, 2006-2010
Net Income of Shenzhen Topway Video Communication Co., Ltd, 2006-2010
Operating Income & Growth Rate of Shenzhen Topway Video Communication Co., Ltd by Region, 2010
Operating Income of Shenzhen Topway Video Communication Co., Ltd by Region, 2010
Total Quantity of Online Program and Program Inventory of Shenzhen Topway Video Communication Co., Ltd