Cider/Perry in New Zealand

Cider/Perry in New Zealand

Strong growth continued in cider/perry in 2013, as product and flavour development continued to draw consumers to the category. A 29% increase in total volume sales was observed during 2013 which was attributed to an increasingly varied market and women choosing cider over beer. This strong growth is significantly ahead of the equivalent review period CAGR of 15%. This discrepancy was due to the early years of the review period exhibiting relatively low levels of growth before the cider surge...

Euromonitor International's Cider/Perry in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


CIDER/PERRY IN NEW ZEALAND

October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2008-2013
Table 2 Sales of Cider/Perry: Total Value 2008-2013
Table 3 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 4 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 12 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 13 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Db Breweries Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 1 DB Breweries Ltd: Key Facts
Summary 2 DB Breweries Ltd: Operational Indicators
Company Background
Production
Summary 3 DB Breweries Ltd: Production Statistics 2013
Competitive Positioning
Summary 4 DB Breweries Ltd: Competitive Position 2013
Lion Pty Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 5 Lion Pty Ltd: Key Facts
Summary 6 Lion Pty Ltd: Operational Indicators
Company Background
Production
Summary 7 Lion Pty Ltd: Production Statistics 2013
Competitive Positioning
Summary 8 Lion Pty Ltd: Competitive Position 2013
Executive Summary
Continued Volume Decline, Stagnant Value Growth
New Alcohol Laws Come Into Effect
Craft Trend Continues
Traditional Duopoly Challenged
Growth Forecast in Line With Economic Recovery
Key Trends and Developments
Craft Beer Popularity Continues As Consumers Turn Away From Mainstream Beer Brands
Distribution Channels Adapt To Economic Conditions
Cider Popularity Increasing
Key New Product Launches
Summary 9 Key New Product Developments 2013-2014
Market Background
Legislation
Taxation and Duty Levies
Summary 10 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 16 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2013
Table 17 Selling Margin of a Typical Beer Brand 2013 incl Wholesaler
Table 18 Selling Margin of a Typical Beer Brand 2013 excl Wholesaler
Table 19 Selling Margin of a Typical Wine Brand 2013 incl Wholesaler
Table 20 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
Table 21 Selling Margin of a Typical Spirits Brand 2013 incl Wholesaler
Table 22 Selling Margin of a Typical Spirits Brand 2013 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 34 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 11 Research Sources












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