Tea in Bulgaria

Tea in Bulgaria

  • February 2017
  • 27 pages
  • Euromonitor International
Report ID: 190111
Slimming teas, under fruit/herbal tea, was the best performing category within tea in 2016, posting strong retail volume growth of 9%. This was the result of the popular trend towards health and beauty, and also due to marketing campaigns on TV and the internet. Social media is the most-preferred marketing and advertising channel due to strong visibility and the ability to shape consumer preferences and desires.

Euromonitor International’s Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TEA IN BULGARIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2011-2016
Table 2 Retail Sales of Tea by Category: Value 2011-2016
Table 3 Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 5 Retail Sales of Tea by Standard Vs Pods: % Volume 2011-2016
Table 6 NBO Company Shares of Tea: % Retail Value 2012-2016
Table 7 LBN Brand Shares of Tea: % Retail Value 2013-2016
Table 8 Forecast Retail Sales of Tea by Category: Volume 2016-2021
Table 9 Forecast Retail Sales of Tea by Category: Value 2016-2021
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 12 Forecast Retail Sales of Tea by Standard Vs Pods: % Volume 2016-2021
Bioprograma Ead in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Bioprograma EAD: Key Facts
Summary 2 Bioprograma EAD: Operational Indicators
Competitive Positioning
Summary 3 Bioprograma EAD: Competitive Position 2016
Mercury P&p Ad in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 Mercury P&P AD: Key Facts
Summary 5 Mercury P&P AD: Operational Indicators
Competitive Positioning
Summary 6 Mercury P&P AD: Competitive Position 2016
Sofstok Ltd Ood in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 7 Sofstok Ltd OOD: Key Facts
Summary 8 Sofstok Ltd OOD: Operational Indicators
Competitive Positioning
Summary 9 Sofstok Ltd OOD: Competitive Position 2016
Executive Summary
Instant Coffee and Coffee Mixes Perform Outstandingly
More Than A Tea
Strong Year for Nestlé Bulgaria and Mondelez Bulgaria
Lavazza Expands in High Potential Areas
Dynamic Lifestyles and Globalisation Continue To Dictate Market Trends
Key Trends and Developments
Exclusivity for All
Transforming Coffee Culture
Pods From Premium To Mass
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 15 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 16 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2011-2016
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 10 Research Sources

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Country=Bulgaria Industry=Beverage ParentIndustry=Beverage Date=201702 Topic=MarketReport Publisher=EuromonitorInternational Price=1000