Adult Mouth Care in Greece

Adult Mouth Care in Greece

Adult mouth declined in current value by 5% in 2013 as the category was unable to escape the adverse effects of the economic recession and the problem of product shortages in many chemists/pharmacies outlets. Adult mouth care is a consumer health category which comprises various different types of products such as the Hexalen and Betadine brands on the one hand and dental care products on the other. The consumers of adult mouth care products purchased through chemists/pharmacies outlets tend to...

Euromonitor International's Adult Mouth Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


April 2014


Competitive Landscape
Category Data
Table 1 Sales of Adult Mouth Care: Value 2008-2013
Table 2 Sales of Adult Mouth Care: % Value Growth 2008-2013
Table 3 NBO Company Shares of Adult Mouth Care: % Value 2009-2013
Table 4 LBN Brand Shares of Adult Mouth Care: % Value 2010-2013
Table 5 Forecast Sales of Adult Mouth Care: Value 2013-2018
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2013-2018
Novartis (hellas) Saci in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 1 Novartis (Hellas) SACI: Operational Indicators
Company Background
Competitive Positioning
Summary 2 Novartis (Hellas) SACI: Competitive Position 2013
Executive Summary
Recession-led Decline Continues, Although at Slower Pace
the Withdrawal of Reimbursements for Some Rx Drugs and OTC Classification for Herbal/traditional Products Influence Sales
Established Players Maintain Dominant Their Positions in Consumer Health
Chemists/pharmacies Dominate Retail Distribution, With Supermarkets in the Ascendant
New Channels and Price Liberation Are Set To Boost Growth in Consumer Health
Key Trends and Developments
New Retail Channels for Consumer Health in Greece: Supermarkets and Parapharmacies/drugstores
Recession Hits Growth of Herbal/traditional Products, Although OTC Classification May Boost Growth
the Battle in Vitamins and Dietary Supplements Between Products for Specific Needs Vs General Lifestyle Products Continues
the Economic Recession Promotes the Self-medication Trend
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Healthby: Value Category2008-2013
Table 10 Sales of Consumer Healthby: % Value Growth Category2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value2010-2013
Table 13 Distribution of Consumer Health by Format: % Value2008-2013
Table 14 Distribution of Consumer Healthby Format and Category: % Value2013
Table 15 Forecast Sales of Consumer Healthby: Value Category2013-2018
Table 16 Forecast Sales of Consumer Healthby: % Value Growth Category2013-2018
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 3 OTC: Switches 2011-2013
Summary 4 Research Sources


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