Digestive Remedies in Greece

Digestive Remedies in Greece

The economic recession and the withdrawal of various digestive remedies from the list of medicines which have the cost reimbursed by the Greek state, which involved the inclusion of these medicines on the so-called negative list of non-reimbursable prescription-only drugs during May 2011 remained the two major negative influences on value sales in digestive remedies during 2013. Shrinking disposable income levels pushed many Greek consumers to turn to reimbursable prescription-only Rx antacids...

Euromonitor International's Digestive Remedies in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


April 2014


Competitive Landscape
Category Data
Table 1 Sales of Digestive Remedies by: Value Category2008-2013
Table 2 Sales of Digestive Remedies by: % Value Growth Category2008-2013
Table 3 NBO Company Shares of Digestive Remedies: % Value 2009-2013
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2010-2013
Table 5 Forecast Sales of Digestive Remedies by: Value Category2013-2018
Table 6 Forecast Sales of Digestive Remedies by: % Value Growth Category2013-2018
Power Health Hellas SA in Consumer Health (greece)
Strategic Direction
Company Background
Competitive Positioning
Summary 1 Power Health Hellas SA: Competitive Position 2013
Executive Summary
Recession-led Decline Continues, Although at Slower Pace
the Withdrawal of Reimbursements for Some Rx Drugs and OTC Classification for Herbal/traditional Products Influence Sales
Established Players Maintain Dominant Their Positions in Consumer Health
Chemists/pharmacies Dominate Retail Distribution, With Supermarkets in the Ascendant
New Channels and Price Liberation Are Set To Boost Growth in Consumer Health
Key Trends and Developments
New Retail Channels for Consumer Health in Greece: Supermarkets and Parapharmacies/drugstores
Recession Hits Growth of Herbal/traditional Products, Although OTC Classification May Boost Growth
the Battle in Vitamins and Dietary Supplements Between Products for Specific Needs Vs General Lifestyle Products Continues
the Economic Recession Promotes the Self-medication Trend
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Healthby: Value Category2008-2013
Table 10 Sales of Consumer Healthby: % Value Growth Category2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value2010-2013
Table 13 Distribution of Consumer Health by Format: % Value2008-2013
Table 14 Distribution of Consumer Healthby Format and Category: % Value2013
Table 15 Forecast Sales of Consumer Healthby: Value Category2013-2018
Table 16 Forecast Sales of Consumer Healthby: % Value Growth Category2013-2018
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 2 OTC: Switches 2011-2013
Summary 3 Research Sources


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