Retailing in Morocco

Retailing in Morocco

  • December 2016
  • 95 pages
  • Euromonitor International
Report ID: 190396
The Moroccan economy witnessed a delicate situation in 2016, with a strong increase in inflation and strict policies regarding imports, in addition to GDP growth falling from 5% in 2015 to 3% in 2016. Besides, the Moroccan dirham posted an important decline in its exchange rate against foreign currencies, and fuel prices recorded several rises during 2016, which increased transportation costs in every business. All these factors, along with the particularly dry year, strongly increased prices an...

Euromonitor International’s Retailing in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RETAILING IN MOROCCO
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Macroeconomic Factors Strongly Affect Retailing in Morocco in 2016
Internet Retailing Expands To Mobile Internet Retailing
Different Value Growth Rates in Grocery Retailers and Non-grocery Specialists
the Competition Is Growing Despite the Difficult Economic Conditions
A Negative Performance Is Expected in the Forecast Period
Key Trends and Developments
Economic Outlook
A New Trend in Shopping
Limited Mobility in the Country, Due To Continuous Warnings
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry: Value Sales 2011-2016
Payments and Delivery
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 4 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 5 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 6 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 8 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 12 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 15 Retailing GBO Company Shares: % Value 2012-2016
Table 16 Retailing GBN Brand Shares: % Value 2013-2016
Table 17 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 18 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 20 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 28 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 29 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 30 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 35 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 36 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources
Aksal Groupe SA in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Aksal Groupe SA: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 4 Aksal Groupe SA: Competitive Position 2016
Bim Stores Sarl in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 5 BIM Stores SARL: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 6 BIM Stores SARL: Competitive Position 2016
Folly Fashion SA in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 7 Folly Fashion SA: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 8 Folly Fashion SA: Competitive Position 2016
Kitea SA in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 9 Kitea SA: Share of Sales Generated by Internet Retailing 2012-2014
Competitive Positioning
Summary 10 Kitea SA: Competitive Position 2016
Label'vie SA in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 11 Label'Vie SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Competitive Positioning
Summary 12 Label'Vie SA: Competitive Position 2013
Lg Electronics Co Ltd in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 13 LG Electronics Co Ltd: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 14 LG Electronics Co Ltd: Competitive Position 2016
Marjane Holding SA in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 15 Marjane Holding SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Competitive Positioning
Summary 16 Marjane Holding SA: Competitive Position 2016
Parfumerie Secret De Beauté in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 17 Parfumerie Secret de Beauté: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 18 Parfumerie Secret de Beauté: Competitive Position 2016
Pet Land Sarl in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 19 Pet Land Sarl: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 20 Pet Land Sarl: Competitive Position 2016
Saham SA in Retailing (morocco)
Strategic Direction
Company Background
Digital Strategy
Summary 21 Saham SA: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 22 Saham SA: Competitive Position 2016
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Data
Table 39 Grocery Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 40 Sales in Grocery Retailers by Channel: Value 2011-2016
Table 41 Grocery Retailers Outlets by Channel: Units 2011-2016
Table 42 Sales in Grocery Retailers by Channel: % Value Growth 2011-2016
Table 43 Grocery Retailers Outlets by Channel: % Unit Growth 2011-2016
Table 44 Grocery Retailers GBO Company Shares: % Value 2012-2016
Table 45 Grocery Retailers GBN Brand Shares: % Value 2013-2016
Table 46 Grocery Retailers LBN Brand Shares: Outlets 2013-2016
Table 47 Grocery Retailers LBN Brand Shares: Selling Space 2013-2016
Table 48 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 49 Forecast Sales in Grocery Retailers by Channel: Value 2016-2021
Table 50 Forecast Grocery Retailers Outlets by Channel: Units 2016-2021
Table 51 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 52 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 53 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 54 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 55 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2012-2016
Table 56 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2013-2016
Table 57 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2013-2016
Table 58 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2013-2016
Table 59 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 60 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 62 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 63 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2012-2016
Table 64 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2013-2016
Table 65 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2013-2016
Table 66 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2013-2016
Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 68 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 70 Sales in Health and Beauty Specialist Retailers by Channel: Value 2011-2016
Table 71 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 72 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2011-2016
Table 73 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2012-2016
Table 74 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2013-2016
Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2013-2016
Table 76 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2013-2016
Table 77 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 78 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 79 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 80 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 81 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 82 Sales in Home and Garden Specialist Retailers by Channel: Value 2011-2016
Table 83 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 84 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2011-2016
Table 85 Home and Garden Specialist Retailers GBO Company Shares: % Value 2012-2016
Table 86 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2013-2016
Table 87 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2013-2016
Table 88 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2013-2016
Table 89 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 91 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 92 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Headlines
Trends
Channel Formats
Table 93 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 94 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2011-2016
Table 95 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 96 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2011-2016
Table 97 Leisure and Personal Goods Specialist Retailers GBO Company Shares: % Value 2012-2016
Table 98 Leisure and Personal Goods Specialist Retailers GBN Brand Shares: % Value 2013-2016
Table 99 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Outlets 2013-2016
Table 100 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Selling Space 2013-2016
Table 101 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 102 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2016-2021
Table 103 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 104 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Table 105 Mixed Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 106 Sales in Mixed Retailers by Channel: Value 2011-2016
Table 107 Mixed Retailers Outlets by Channel: Units 2011-2016
Table 108 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 109 Sales in Mixed Retailers by Channel: % Value Growth 2011-2016
Table 110 Mixed Retailers Outlets by Channel: % Unit Growth 2011-2016
Table 111 Mixed Retailers GBO Company Shares: % Value 2012-2016
Table 112 Mixed Retailers GBN Brand Shares: % Value 2013-2016
Table 113 Mixed Retailers LBN Brand Shares: Outlets 2013-2016
Table 114 Mixed Retailers LBN Brand Shares: Selling Space 2013-2016
Table 115 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 116 Forecast Sales in Mixed Retailers by Channel: Value 2016-2021
Table 117 Forecast Mixed Retailers Outlets by Channel: Units 2016-2021
Table 118 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 119 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 120 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 121 Direct Selling by Category: Value 2011-2016
Table 122 Direct Selling by Category: % Value Growth 2011-2016
Table 123 Direct Selling GBO Company Shares: % Value 2012-2016
Table 124 Direct Selling GBN Brand Shares: % Value 2013-2016
Table 125 Direct Selling Forecasts by Category: Value 2016-2021
Table 126 Direct Selling Forecasts by Category: % Value Growth 2016-2021
Headlines
Trends
Online Grocery Trends
Competitive Landscape
Prospects
Channel Data
Table 127 Internet Retailing by Category: Value 2011-2016
Table 128 Internet Retailing by Category: % Value Growth 2011-2016
Table 129 Internet Retailing GBO Company Shares: % Value 2012-2016
Table 130 Internet Retailing GBN Brand Shares: % Value 2013-2016
Table 131 Internet Retailing Forecasts by Category: Value 2016-2021
Table 132 Internet Retailing Forecasts by Category: % Value Growth 2016-2021
Headlines
Trends
Prospects
Channel Data
Table 133 Vending by Category: Value 2011-2016
Table 134 Vending by Category: % Value Growth 2011-2016
Table 135 Vending GBO Company Shares: % Value 2012-2016
Table 136 Vending GBN Brand Shares: % Value 2013-2016
Table 137 Vending Forecasts by Category: Value 2016-2021
Table 138 Vending Forecasts by Category: % Value Growth 2016-2021












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Country=Morocco Industry=Retail ParentIndustry=Retail Date=201612 Topic=MarketReport Publisher=EuromonitorInternational Price=2000