Consumer Attitudes and Online Retail Dynamics in Russia, 2014-2019

Consumer Attitudes and Online Retail Dynamics in Russia, 2014-2019

  • August 2015 •
  • 97 pages •
  • Report ID: 1911273
The online retail market in Russia is expanding at a rapid pace despite a gloomy economic environment. Cash-strapped Russian shoppers are looking for cheaper deals and value for money and in the process are purchasing more goods online, where cash on delivery is the most preferred payment method. Until recently, the country's tier I cities, such as Moscow and Saint Petersburg, were responsible for the majority of online retail sales in the country. However, improvements in internet infrastructure, affordable access to the internet, rising income levels, and increasing computer literacy, developing cities will be potential retail markets in the future.

Key Findings
- Retailers continue to strategize on multi-channel convergences to make the shopping experience more convenient and easy

- Rising cross-border sales fuelling Russian e-commerce growth

- Cash on delivery continues to be the most preferred and commonly accepted mode of payment among the Russians

- Rising internet penetration (70.5%) and increasing accessibility through mobile devices will open doors to the mobile shopping

- Electrical and electronics will continue to lead with a share of 51.6% of the overall online market in 2019, while health and beauty will be fastest growing category over 2014-2019

“Consumer Attitudes and Online Retail Dynamics in Russia, 2014-2019” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the Russian online retail environment. In addition, it analyses the key consumer trends influencing the Russian online retail industry.

What else does this report offer?

- It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy
- Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

- Understand which products will be the major winners and losers in the online arena in the coming years

- Get an in-depth analysis of the latest trends in online retailing in the US, covering the factors driving online spending across the categories

- Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and review innovative retailers, providing insights and ideas to remain competitive and profitable

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Country=Russia Industry=Retail ParentIndustry=ConsumerGoodsAndRetail Date=201508 Topic=Demand Publisher=GlobalData Price=2000