This IDC study examines the current state and future trends of smartphone displays worldwide and in the United States.
The smartphone display has grown from the simple function of showing messages and emails to showing more dynamic content, including games, applications, social networking, and multimedia. As the demand in smartphone functionality has grown, so has the size of displays on smartphones, with some displays rivaling 7in. tablets.
"Even with the advent of larger-screened smartphones, IDC believes that the market will gravitate toward display sizes that allow for all the functionality a user would expect but would fit comfortably in one's hand, pocket, or purse," says Ramon Llamas, research manager with IDC's Mobile Phones practice. "The smartphone will move away from smaller-screen displays (<3in.) and embrace medium-sized displays ranging from 3.5-4.99in. In the years ahead, we will see a transition toward more devices between 4.5-4.99in. and away from today's standard of 3.5-3.99in."
"Larger screens will gain salience and eventually plateau in the market. Smartphones with displays of 5in.+ will see the strongest growth in 2013," adds Llamas. "Their volumes will grow but not exceed the volumes expected for medium-sized smartphones. At the same time, we fully expect vendors to experiment with displays larger than 5.5in., but these will be the exception and appeal to very select segments of the market."