Asia/Pacific (Excluding Japan) Mobile Phone 2015-2019 Forecast and Analysis

  • May 2015
  • By IDC
  • 24 pages

Asia/Pacific (Excluding Japan) Mobile Phone 2015-2019 Forecast and Analysis

  • May 2015
  • By IDC
  • 24 pages

This IDC study presents an update on the mobile phone market in Asia/Pacific (excluding Japan), or APEJ, along with the market sizes for 2014 and forecast data for 2015-2019. Research for market sizing and forecasting was carried out from January to March 2015. Breakdowns by vendor, country, operating system (OS), and air interface are also included to provide greater insights into the APEJ dynamics.

"In 2014, Chinese and local vendors were extremely aggressive and shipped high volumes of smartphones in the emerging Southeast Asian markets. They focused on <US$100 smartphones, targeted first-time smartphone users, and ate into the share of global vendors. This helped to propel the growth of smartphones in 2014. This trend will continue in 2015, and we expect to see more vendors coming up with unique ways to differentiate and sell their products in the market," says Tay Xiaohan, senior market analyst, Client Devices, IDC Asia/Pacific.

Table of Contents

IDC Opinion

In This Study

This IDC study presents an update on the mobile phone market in Asia/Pacific (excluding Japan), or APEJ, along with market sizes for 2014 and forecast data for the 2015-2019 time periods. Research for market sizing and forecasting was carried out from January to April 2015.

Methodology

Introduction to IDC's Quarterly Trackers

Primary Data Sources

Secondary Sources

Definitions

Feature Phones

Smartphones

Situation Overview

Chinese and Local Vendors Target the Low-Cost Segment of the Market

Improved Hardware Specifications Offered at Decent Prices

PRC and India Lead the eTailer Growth in APEJ

4G Growth Still Lagging in Emerging Markets

Users Prefer Phones in the 5.0in.<6.0in. Range

Disruptive Marketing Strategies from Newer Vendors Challenge the Established Vendors in the Market

The Larger Operating Systems Maintain a Steady Footing

Chinese Vendors Contribute Largely to Android's Dominant Position

New iPhones Aid iOS Greatly

No Sign of Comeback for BlackBerry OS

Windows Phone and Firefox OS

Samsung Takes a Blow in 2014

Larger Screen-Sized iPhones Help Apple to Gain Market Share

PRC Vendors Dominated the List of Top Smartphone Vendors in the Region

India Vendors and Their Focus on Low-Cost Smartphones

Future Outlook

Forecast by Operating System

Forecast by Country

Mature Markets

PRC

India

Southeast Asia (Excluding Singapore)

Forecast and Assumptions

Market Context

Essential Guidance

Learn More

Related Research

Synopsis

Table: Specifications of Phones from Key Vendors

Table: Screen Size Band and Price of Phones in Emerging Markets

Table: Top 3 Assumptions for the Asia/Pacific (Excluding Japan) Mobile Phone Market, 2015-2019

Table: Key Forecast Assumptions for the Asia/Pacific (Excluding Japan) Mobile Phone Market, 2015-2019

Table: Asia/Pacific (Excluding Japan) Mobile Phone Shipments, 2010-2018: Comparison of March 2014 and March 2015 Forecasts (M)

Figure: Asia/Pacific (Excluding Japan) Smartphone Shipments by Price Band, 2010-2014

Figure: Share of Global, Local, and Chinese Vendors in Emerging Markets

Figure: Price Strategy of Chinese and Local Vendors in 2015 for All APEJ Countries

Figure: Asia/Pacific (Excluding Japan) Smartphone Share by OS, 2014

Figure: Asia/Pacific (Excluding Japan) Mobile Phone Shipments Forecast, 2010-2019