This study presents IDC's 2015 top 10 predictions for the Australian ICT market. It provides insights into expected developments in technologies forming the four pillars of the 3rd Platform -- mobility, Big Data, cloud, and social business. According to Hugh Ujhazy, research director for Telecommunications and Mobile at IDC, "Communications are becoming increasingly fragmented across mobile, email, VoIP, messaging, and social platforms. IDC expects that video and other data services will grow as data traffic and mobile broadband consumption soar. Positioning solutions across the 3rd Platform is critical to arrest the decline in traditional telecom revenue sources, forcing providers to act in a more over-the-top manner."
The dramatic shifts highlighted throughout our 10 predictions are all about our key theme -- innovation of 3rd Platform technologies. The innovation and convergence of 3rd Platform technologies will radically extend the capabilities and applications of emerging markets such as hybrid cloud, software-defined datacentres, contact centres, Internet of Things, among others. This also inevitably creates new sophisticated challenges for enterprises and consumers around privacy and data custodianship. IDC believes that in 2015, compliance and security issues will be high on the agenda in any solution discussions as enterprises increasingly focus on achieving and demonstrating stakeholder value while remaining relatively risk averse. "Australian organisations are at a crucial point in their evolution -- not embracing the opportunities afforded by 3rd Platform technologies such as Big Data will be at their peril. Now is not a time to watch and wait. Those that do, risk becoming irrelevant tomorrow. For many organisations this requires a fundamental shift in thinking and ubiquitous collaboration across business and IT silos," says Sally Parker, research director, Cloud and Big Data at IDC.