Mobile video & TV services have been around for almost over a decade…and yet mobile network operators haven’t been able to encash them. Why? Is it the fear they harbour against the required network upgrades and CAPEX associated with it or have they simply shut their eyes towards the mammoth revenue opportunities possible via mobile video/ TV services? The aim of our first research is to shatter the hesitation of operators, particularly tier 2 and greenfield operators, who are at the toddler stage in telecoms, towards these services and assist them in ensuring their ARPUs are on an upward swing for the next 4 years – for the time has come when you simply can’t afford to rely on conventional mobile data offerings to your subscribers and risk being snuffed out by competitors unless you adapt to mobile video services and commence seamless, top quality video delivery on mobile devices to your customers. As a Mobile Network Operator you must ask yourself: 1. Are you having a hard time in network management for delivering seamless quality mobile video & TV services?2. Have you thought of delving your operations in unserved/ underserved markets, globally?3. Are you at a loss as to selecting the most profitable business partnerships vis-à-vis mobile video and TV services?4. Does choosing the most appropriate business and pricing model for your mobile video services becoming an ongoing struggle for you?5. Are you confused as to whether your mobile video services’ roadmap correct?6. Are you paying enough attention on consumer/ devices segmentation?7. Is managing data traffic becoming an increasingly tough task for you?8. Are regulatory measures hindering your business prospects?9. Have you thought of newer ways to promote your mobile video & TV services or are still relying on conventional techniques?10. Have you thought of collaborating with other industries in tapping further mobile video & TV subscribers?If you affirm to any of the above questions our research could be a ready reckoner for you. As voice revenues are slowly being choked of front of MNOs worldwide is – How to keep spiraling up their ARPUs in front of this relentless assault? Granted, there’s 4G LTE/ WiMAX as a soothsayer….however, we aren’t talking of the run-of-the-mill data consumption – The global mobile data traffic would go over 10 exabytes a month by 2016 as per the research analysts of TeleResearch Labs – and video content would comprise the lion’s chunk of the matter. Why is this so? Well, firstly, owing to the simple fact – What’s visualised is better perceived/ understood, globally, be it an avid music lover or a porn addict (no pun intended), or, the big-shot C-Level executive of any business, be it Telecoms, IT, Retail, Manufacturing etc. With the varied differences in the socio-economic make-up of countries spanning from North America to the depths of Africa, and the fastly-rising lifestyles of people in Asia, to Australia & New Zealand, the time is Now for all MNOs & the producers of mobile communications devices to Act rather than feel hopelessly outdated within the next 4 years – And that’s what led to the birth of our latest investigation, justifiably titled – Mobile Video Adaptation & Delivery, 2013 – 2016.Mobile video & TV services have been around for almost over a decade…and yet mobile network operators haven’t been able to encash them. Why? Is it the fear they harbour against the required network upgrades and CAPEX associated with it or have they simply shut their eyes towards the mammoth revenue opportunities possible via mobile video/ TV services? The aim of our first research is to shatter the hesitation of operators, particularly tier 2 and greenfield operators, who are at the toddler stage in telecoms, towards these services and assist them in ensuring their ARPUs are on an upward swing for the next 4 years – for the time has come when you simply can’t afford to rely on conventional mobile data offerings to your subscribers and risk being snuffed out by competitors unless you adapt to mobile video services and commence seamless, top quality video delivery on mobile devices to your customers.Who might be interested in this Report? Telecom InvestorsWith an obvious interest in the ongoing happenings within the mobile video segment of Telecoms,the report provides indepth-insight for telecom investors they cannot neglect. High concerns onthe possible variance their investments might go through, is a good enough reason why this reportwill be beneficial for them.OperatorsFor a better understanding of the dynamics of mobile video markets across the globe, this studywould also provide global opportunities and competitive analysis. Business Case Studies,Absolute picture of the mobile video subscriber growth & psychology and recent technologicaldevelopments make this a must read for better understanding of current and upcoming scenarios.Device MakersFor better product development and giving a competitive edge to the product in sync with thetechnological revolution.Service providers and Application DevelopersInsight on the market expectations and forecasting risks and opportunities as mobile videoservices would plunder along global markets in the years ahead.Content providersThe possible changes that content development might go through and issues of adaptabilitysolved.RegulatorsA study of regulatory standards maintained across the globe and the possible amendments thatmight be required.Educational Institutes (esp. in the telecom or IT sector) A complete analysis with case studies for in depth understanding of mobile video technologyrevolution. A compelling study and research material for both students and professors.
1 Market Definitions and Research Methodology2 Executive Summary3 Global Mobile TV Market-It's a Long Road…and it's Hard as Hell.. 3.1 Market Introduction3.2 Mobile Convergence: Mobile TV and Fixed3.3 How Mobile TV Services Can be Improved?3.3.1 Transition from Analog to Digital in Process220.127.116.11 Digital Communication System Based18.104.22.168 Analog Based Mobile TV22.214.171.124 Digital Based Mobile TV3.3.2 Broadcast Standards: Key Modes of Delivery3.3.3 Solution Reaching Mass Level Audience3.3.4 The Significance of Stakeholders' Cooperation3.4 Monetisation of Mobile TV Services3.4.1 Revenue Generation Sources3.4.2 Right Business Model to be Adopted3.4.3 Direct Model126.96.36.199 Mobile Operator Led Approach188.8.131.52 Mobile Operator Led Approach with Broadcaster network Operator3.4.4 Collaborative Model184.108.40.206 Wholesaler Service Provider Model3.4.5 Independent Model220.127.116.11 Broadcaster Led Approach/ Free-to-Air3.4.6 Case Studies: Business Models and Practices - What to Adopt and What to Avoid?18.104.22.168 Pricing Strategy Crucial for Service providers22.214.171.124.1 Qualcomm FLO TV - A Case of Suicide?126.96.36.199.2 Verizon V Cast - If not Price then What Went Wrong?188.8.131.52 Business Models Adopted in Different Regions184.108.40.206 New Hybrid Digital Business Model adopted in Eastern Africa220.127.116.11 Does MobiTV Business Model Have an Ambiguous Future?18.104.22.168 Emerging Concept - TV Everywhere3.4.7 Favorable Regulations: Key to Success22.214.171.124 Regulations Affecting the Market126.96.36.199 Duplicate/ Multiple Regulations Hindering Growth188.8.131.52 Different Strategies for Different Regions184.108.40.206.1 Why Europe still Struggles in the Lead?220.127.116.11.2 Overview of Regulations in North America18.104.22.168.3 Asia Pacific Leading the Market3.5 Mobile TV Market Analysis3.5.1 Global Mobile TV - Current and Market Forecast3.5.2 Global Mobile TV Market Revenue by Service Type3.5.3 Global Mobile TV Revenue Market by Platform3.5.4 Global Mobile TV Market Revenue by Business Model3.5.5 Global Mobile TV Subscriber Base Forecast3.5.6 Global Mobile TV Subscriber base by Technology3.6 Regional Analysis of Mobile TV Market3.6.1 North America22.214.171.124 Market Dynamics and Snapshots126.96.36.199 Number of US Mobile Internet and Video Viewers Increasing Significantly188.8.131.52 US Mobile Video Ad Spending184.108.40.206 Mobile TV Current Revenues and Market Forecast220.127.116.11 Mobile TV Subscriber Base Forecast3.6.2 Europe18.104.22.168 Market Dynamics and Snapshots22.214.171.124 Mobile TV - Current and Market Forecast126.96.36.199 Mobile TV Subscriber Base Forecast3.6.3 Latin America188.8.131.52 Market Dynamics and Snapshots184.108.40.206 Rollout of 700 MHz of Digital Dividend Spectrum220.127.116.11 Mobile TV - Current Revenue and Market Forecast18.104.22.168 Mobile TV Subscriber Base Forecast3.6.4 Asia Pacific22.214.171.124 Market Dynamics and Snapshots126.96.36.199 Mobile TV - Current Revenue and Market Forecast188.8.131.52 Mobile TV Subscriber Base Forecast3.6.5 Middle East & Africa184.108.40.206 Market Dynamics and Snapshots220.127.116.11 Huge Potential lying in the African Mobile TV Market18.104.22.168 Mobile TV Revenues - Current and Market Forecast22.214.171.124 Mobile TV Subscriber Base Forecast3.7 Key Developments in Mobile TV Market3.7.1 Key Mobile TV Offerings126.96.36.199 Verizon Video188.8.131.52 AT&T U-Verse Mobile184.108.40.206 Sprint TV220.127.116.11 T-Mobile TV Prime3.7.2 YouTube Dominates Social Networking18.104.22.168 YouTube Video Consumption across Social networks22.214.171.124 YouTube Shared-Revenue Model Analysed126.96.36.199 YouTube Usage compared to other Video Brands188.8.131.52 Top 10 Most Subscribed Channels on YouTube3.7.3 Future Events to Watch Out For184.108.40.206 Worldwide Sports Events220.127.116.11 CyFrowy Polsat to Launch Mobile TV Service in 20123.7.4 MetroPCS Launching Dyle Mobile DTV Service3.7.5 TV Viewing on Tablets to Put on the Spikes in Coming Years18.104.22.168 Tablets boosting Mobile TV Revenues22.214.171.124 Growing Significance of Tablets126.96.36.199 Tablets Cannibalising Other Devices' Usage3.7.6 PacketVideo Will Launch Mobile TV Add-on Devices4 Global Mobile Video Services Market- A Shredding Analysis4.1 Market Introduction and Overview4.2 Significance of Mobile Video Consumption to Leapfrog4.3 What Roadmaps Should Operators/ Greenfield Players Follow to Combat the Risks Associated with Mobile Video Market?4.3.1 Evaluation of the Risks Associated with Mobile Video Services4.3.2 Leveraging Mobile Video Services for Maximum ROI188.8.131.52 Optimising CAPEX is the Focal Point184.108.40.206.1 Switching from LTE Trials to Commercial - Increasing Mobile CAPEX220.127.116.11.2 Network Sharing Reduces CAPEX and OPEX18.104.22.168.3 Reducing Mobile Backhaul Operational Cost22.214.171.124.4 Deployment of Small Cells126.96.36.199 Mobile Data Traffic Offloading Solutions - An Eye Opener188.8.131.52.1 Femtocells vs. Wi-Fi for Data Offloading - Which would make the ultimate cut?184.108.40.206 Enhancing Customer Experience220.127.116.11.1 Cable TV & Mobile TV - Would the Customers Keep Paying Dually?18.104.22.168.2 Weekly and Monthly Time Spent on Video by Age and Gender (in U.S)22.214.171.124.3 Women Spend More Time on Social Networking than Men Globally126.96.36.199.4 Usage of Mobile VAS Services188.8.131.52.5 Enhancing Video Quality for Viewers184.108.40.206 Providing Innovative and Quicker Product Packaging220.127.116.11 Appropriate Video Content Strategies4.3.3 Applying Optimum Pricing Model4.4 Monetisation of Mobile Video Services4.4.1 Global Mobile Video Services Subscribers Forecast4.4.2 Global Mobile Video Services Market Revenue Forecast4.4.3 Regional Mobile Video Revenues Forecast4.4.4 Regional Mobile Video Subscribers Forecast4.5 Mobile Video Beyond Telecoms Realms - How and Which Way Other Businesses Stand to Benefit….and Add to Operators' Revenue4.5.1 New Avenues for Automobile Industry - A Feature to Differentiate4.5.2 Remote Mobile Security Vigilance Industry Becoming Efficient4.5.3 Education Industry providing New Advance Solutions4.5.4 Healthcare Industry Benefiting from Mobile Video Services18.104.22.168 Verizon, Motorola Mobility and BoxTone Rendering Mobile Solution to Healthcare Industry22.214.171.124 Bell's Video Solutions for Healthcare4.5.5 Mobile Video Merchandising Advantageous in Retail Sector4.5.6 Video Calling: Huge Future Potential4.5.7 NFC will be a Key Driver4.5.8 Surging Content Market Taking Video to New heights4.5.9 VoD Market Growing Fast in Latin America4.5.10 Open Source Empowering the Market5 Global Mobile Consumer Devices Market - Current Evaluation and a Peek Ahead5.1 Devices Playing Crucial Role5.1.1 Global Mobile Consumer Device Shipment - Current and Forecast5.1.2 Mobile Consumer Device Shipment Forecast by Type5.1.3 4G LTE Handset Shipment Forecast5.1.4 Smartphones' & Tablets' Penetration in BRIC5.2 A Plethora of Devices Leading to Bandwidth Crunch5.3 What are the New Opportunities to Grab in the Device Accessories Market?5.3.1 Global Mobile TV Receiver Chips Market5.3.2 Smartphones Accessories Market6 A Brief Analysis of Who should Do what? 6.1 What are Stakeholders' Roles in Mobile Ecosystem?6.1.1 Cellular Service Provider and Operator6.1.2 The Broadcast Network Operator6.1.3 The Advertiser6.1.4 The Content Creator/ Provider/ Broadcaster6.1.5 The Content Aggregator6.1.6 The Handset Manufacturer6.1.7 Application and Service Provider6.1.8 The End User6.2 Business Partnerships - How to Strategise and Select for Seamless Delivery of High Quality Mobile Video Services?6.2.1 MobiTV Joining Hands with Dolby to Deliver High Quality Sound across All Screens6.2.2 QuickPlay Media Powering myTV Video services in Hong Kong6.2.3 Collaboration of Dialogic with VoiceServe to Develop Mobile Video Conferencing6.2.4 Verizon and Redbox Partnership Cannibalising Netflix Business6.2.5 Global Technologies and Yorktel Fortifying Global Leadership in Mobile Video Conferencing Market6.2.6 Bell with QuickPlay Media Introduced Enhanced Mobile TV Player7 Competitive Landscape for Operators and Mobile Device Makers: Who is Ahead of Whom and Why? 7.1 A Closer Look at Top Players7.1.1 Players Leading in Smartphone Market7.1.2 Could Apple's Tablet Market Dominance be Ended?7.1.3 Nokia on its Deathbed?7.2 Significant Business Case Studies7.2.1 NTT DoCoMo, Japan7.2.2 China Mobile, China7.2.3 Maxis Malaysia, Malaysia7.2.4 Telstra, Australia7.2.5 SK Telecom, South Korea7.2.6 Verizon Wireless, USA7.2.7 AT&T Mobility, USA7.2.8 Orange, France7.2.9 MTS, Russia7.2.10 MTN, Nigeria7.2.11 Vodacom, South Africa7.2.12 ViVO, Brazil7.2.13 Pay OTT TV - Analysis and Business Models of Two Top Rivals126.96.36.199 Hulu Plus188.8.131.52 Netflix7.2.14 Nimble TV8 Multiple Revenue Streams of Mobile Video Services to Curb Churn8.1 Market Introduction and Developments8.2 IPTV and Mobile TV Extending Pay TV Market to New Heights8.2.1 Pay TV Market - Shifting Trend to IP based Deliveries8.3 Basket of Mobile Video Services Available for Monetisation8.3.1 Mobile TV Services8.3.2 Mobile Video on Demand Services8.3.3 Mobile Video Advertising8.3.4 Live Cameras8.3.5 Video Portals8.3.6 User-Generated Video (UGV)8.3.7 Other Streaming Applications9 What are the Prime Catalysts for Mobile Video Services Market? 9.1 Key Factors Shaping the Mobile TV and Video Services Industry9.1.1 The Increasing Use of Mobile Broadband Driving the Video Market184.108.40.206 Global Mobile Broadband Usage220.127.116.11 Mobile Internet Users and Monthly Internet usage9.1.2 World's Internet Traffic Dominated by Mobile Data Traffic18.104.22.168 Mobile Data Usage per Month22.214.171.124 Global Mobile Data Traffic126.96.36.199 Global Monthly Mobile Data Forecast188.8.131.52 Mobile Monthly Data Forecast by Geographical Region184.108.40.206 Mobile Data Traffic Forecast by Device Type220.127.116.11 Mobile Data Traffic Forecast by Networks (2G, 3G & 4G)18.104.22.168 Mobile Data Traffic Forecast by Application Category9.1.3 Advertisers Viewing Mobile TV as A Tool to Target Mass Customers22.214.171.124 Global Digital Media -Transformation in Advertising Channel Spending126.96.36.199 Monetisation of Video Advertising through Mobile Devices188.8.131.52 Average Click-Through Rate Rising on Mobile Devices9.1.4 Mobile Video - A New Platform to Boost Sagging ARPUs9.1.5 Spurring Mobile Applications Demand will Continue to Drive the Market184.108.40.206 Mobile App Store Downloads220.127.116.11 Mobile App Store Revenues of Top players9.1.6 Inclining Spoon Feeding Habits leads the Customers to Want More and Better9.1.7 3G/ 4G Leading the Battle of Technology18.104.22.168 Evolution of Technologies22.214.171.124 Technology Forecast by Subscriber Base126.96.36.199 Global LTE/ WiMAX Deployment9.1.8 Smartphone - A Turnaround in the in Mobile Devices Market188.8.131.52 Global Smartphones' Current Sales and Market Forecast184.108.40.206 Smartphones' Market Scenario in Key Countries220.127.116.11 NTT DoCoMo 4G LTE Smartphone18.104.22.168 AT&T 4G LTE Smartphone22.214.171.124 Smartphone Apps Playing a Significant Role126.96.36.199.1 BBC iPlayer188.8.131.52.2 Elgato's Eye TV184.108.40.206.3 Slingbox Television220.127.116.11.4 Live TV Sports Coverage Through Sky Mobile TV18.104.22.168.5 Streaming Live TV from PlayStation 3 with Play TV22.214.171.124.6 SlingPlayer Mobile App for watching Terrestrial TV on Smartphones126.96.36.199 Smartphones to Watch Out For in 20188.8.131.52.1 HTC One X, S and V184.108.40.206.2 Nokia 808 Pure View220.127.116.11.3 Nokia Lumia 618.104.22.168.4 Samsung Galaxy Beam22.214.171.124.5 Sony Xperia P, Xperia U, Xperia S126.96.36.199.6 LG Optimus 4X HD188.8.131.52.7 LG Optimus VU184.108.40.206.8 Panasonic Eluga220.127.116.11.9 Huawei Ascend D Quad18.104.22.168.10 Acer Liquid Glow22.214.171.124.11 Lava Xolo X9009.1.9 Underserved/ Unserved Markets - A Hub of Unmet Needs9.1.10 Growing Popularity of UGC and Web Mobile Social Networking - YouTube, Facebook, Twitter and LinkedIn126.96.36.199 Global Mobile Social Networking Customers188.8.131.52 Emerging Trends in Major Markets9.1.11 Faster Adoption of Video Content Drives the Market Growth10 What Restricts Mobile Video Services Market? 10.1 Key Inhibitors Affecting Mobile TV and Video Services (VoD) Market10.1.1 Subscribing Cost Still Remains Out-of-Pocket for a Significant Customer Base10.1.2 Global Recession Affecting Consumer Real Spending and Operators' Revenues10.1.3 Companies Reluctant to Invest in Required High Infrastructure Cost10.1.4 Spectrum and Bandwidth Problems Limiting Its Growth10.1.5 Consumers Lack of Interest in Mobile Broadband Affects Mobile Video Market10.1.6 Uncertainties of Business Models - A Major Setback with Service Providers10.1.7 Non Availability of Compatible Smartphones Bolstering Operators Challenges10.1.8 Migration Completely to 3G/ 4G Technology will be a protracted Task10.1.8.1 Higher numbers of 2G Subscribers than 3G10.1.9 Regulatory resolutions Affecting the Mobile Video Market11 Our conclusion and findings. How to succeed? 11.1 Getting the Pricing Right for Mobile TV Services11.2 Selecting the Most Appropriate Hybrid Technologies for Reducing Infrastructure Costs11.3 Innovation and Affordability should be the Key Mantras for Success11.4 Ensuring Friendly Regulatory Environment to Boost Mobile TV Services12 GlossaryList of TablesTable 3-1: Comparison of Analog Mobile TV vs. Digital Broadcast Mobile TVTable 3-2: Mobile TV Key Broadcasting Standards SynopsisTable 3-3: Types of TransmissionTable 3-4: Examples of Mobile TV Business ModelsTable 3-5: Regulators governing Telecom Industry in Different CountriesTable 3-6: European Mobile TV Regulation OverviewTable 3-7: Regulations Proposed in China and Hong KongTable 3-8: Online Unique Viewers for Video Brands (In 000), Jan 2011Table 3-9: Online Total Streams for Video Brands (In 000), Jan 2011Table 4-1: US: Weekly Time Spent in Hours: Minutes - By Age Demographic, 2011Table 4-2: US: Monthly Time Spent in Hours: Minutes - By Age Demographic, 2011Table 4-3: US: Video Audience Composition - Monthly Time Spent By Gender, 2011Table 4-4: Consumer usage of Mobile VAS Services on Smartphones (In %), 2011 & 2016Table 4-5: Orange O2 Product Package Detail, Sept 2011Table 4-6: Comparison of LTE Price Plans for Commercial Offerings, 2011Table 4-7: Mobile Video Services Revenues by Region Forecast (In US$ Million), 2011 2016Table 4-8: Mobile Video Subscribers by Region (In Million), 2011-2016Table 5-1: Global Mobile Consumer Device Shipment by Type (In Million), 2011 - 2016Table 6-1: Stakeholders Brief SynopsisTable 7-1: Smartphones' Quarterly Sales by Top Players (In Million), 2010 & 2011Table 7-2: Tablets' Sales by Top Players (In Million), 2010 & 2011Table 7-3: Nokia Leading the Handsets Sales (In Million), 2010 & 2011Table 7-4: NTT DOCOMO Quick FactsTable 7-5: China Mobile Ltd. Quick FactsTable 7-6: Maxis Quick FactsTable 7-7: Telstra Quick FactsTable 7-8: SK Telecom Quick FactsTable 7-9: TU Media Corp. MilestonesTable 7-10: Verizon Wireless Quick FactsTable 7-11: Verizon Wireless Mobile Broadband Network Evolution & key developments in Mobile VideoTable 7-12: AT&T Quick FactsTable 7-13: AT&T Video Capture ChargesTable 7-14: Orange Quick FactsTable 7-15: MTS Russia Quick FactsTable 7-16: MTN Nigeria Quick FactsTable 7-17: Vodacom Quick FactsTable 7-18: Vivo Quick FactsTable 7-19: Hulu Quick FactsTable 7-20: Netflix Quick FactsTable 7-21: Netflix Cost for Repurposed Movies & TV Contents, 2012Table 7-22: Nimble TV Quick FactsTable 8-1: Global Mobile Video Services Market/ ApplicationsTable 9-1: Mobile-Only Internet Users by Region (In Million), 2011 - 2016Table 9-2: Mobile Subscribers Accessing Web at Least Monthly, 2011Table 9-3: Mobile Data Usage per Subscriber per Month by Geographical Region (In MB), 2009 -2015Table 9-4: Global Monthly Mobile Data Traffic by Geographical Region (In TB), 2011 - 2016Table 9-5: Monthly Mobile Video Data Traffic Forecast by Device Type (In TB), 2011 - 2016Table 9-6: Evolution of TechnologiesTable 9-7: Global 3G & Above Subscriber Base by Geographical Region (In Million), 2011 - 2016Table 9-8: Smartphones Market Share by Country, (In %), 2011Table 9-9: Growing Trends in Mobile Social Networking in US and EU5, September 2010 and September 2011Table 10-1: Global: Mobile TV and VoD Services Subscriber Cost, 2011List of FiguresFigure 3-1: Types of Mobile TV ServicesFigure 3-2: Evolution of Converged Cross-platform Services, 2011Figure 3-3: Mobile TV Value Chain ModelFigure 3-4: Sources of Revenue for Mobile TVFigure 3-5: Mobile TV Business ModelsFigure 3-6: Mobile Operator Led Approach ModelFigure 3-7: Wholesaler Service Provider ModelFigure 3-8: Broadcaster Led Approach ModelFigure 3-9: Global Mobile TV Regulations OverviewFigure 3-10: Mobile TV Revenue Forecast (In US$ Million), 2010 - 2016Figure 3-11: Mobile TV Revenue Forecast by Service Type (In US$ Million), 2010 - 2016Figure 3-12: Mobile TV Revenue Forecast by Service Type (In %), 2010 - 2016Figure 3-13: Mobile TV Revenue Forecast by Platform (In US$ Million), 2010 - 2016Figure 3-14: Mobile TV Revenue Forecast by Platform (In %), 2010 - 2016Figure 3-15: Mobile TV Revenue Forecast by Revenue Model (In US$ Million), 2010 - 2016Figure 3-16: Mobile TV Revenue Forecast by Revenue Model (In %), 2010 - 2016Figure 3-17: Mobile TV Subscriber Base Forecast (In Million), 2010 - 2016Figure 3-18: Mobile TV Users by Service Type (In Million), 2011 - 2016Figure 3-19: US Mobile Internet Users and Penetration (In Million), 2011 - 2016Figure 3-20: US Mobile Video/ TV Users and Penetration (In Million), 2010 - 2016Figure 3-21: US Mobile Video Ad Spending and Penetration (In US$ Million), 2011 - 2016Figure 3-22: North America Mobile TV Revenue Forecast (In US$ Million), 2010 - 2016Figure 3-23: North America Mobile TV Subscriber Base Forecast (In Million), 2011 - 2016Figure 3-24: Europe Mobile TV Revenue Forecast (In US$ Million), 2011 - 2016Figure 3-25: Europe Mobile TV Subscriber Base Forecast (In Million), 2011 - 2016Figure 3-26: Additional Mobile Broadband Coverage Achievable with 700 MHz band in Major Regions of Latin AmericaFigure 3-27: Latin America Mobile TV Revenue Forecast (In US$ Million), 2011 - 2016Figure 3-28: Latin America Mobile TV Subscriber Base Forecast (In Million), 2011-2016Figure 3-29: 3G Subscribers for Top 3 Operators in China (In Numbers), 2011Figure 3-30: Top 3 Players' 3G Market Share in China (In %), 2011Figure 3-31: Asia Pacific Mobile TV Revenue Forecast (In US$ Million), 2011 - 2016Figure 3-32: Asia Pacific Mobile TV Subscriber Base Forecast (In Million), 2011 - 2016Figure 3-33: Middle East & Africa Mobile TV Revenue Forecast (In US$ Million), 2011 - 2016Figure 3-34: Middle East & Africa Mobile TV Subscriber Base Forecast (In Million), 2011 - 2016Figure 3-35: AT&T U-Verse TV Subscriber Base and ARPU, 2010Q1 - 2011Q4Figure 3-36: YouTube Views Per Day TimelineFigure 3-37: YouTube Video Consumption across Social NetworksFigure 3-38: YouTube, World's Biggest Source of Mobile Data (In %), 2011Figure 3-39: Global Mobile Data Bandwidth and Mobile Streaming Usage by YouTube, H1 2011Figure 3-40: Top 10 Most Subscribed Channels of YouTube along with Subscribers, 2011Figure 3-41: Tablets as a Part of Mobile TV Revenues (In %), 2011 and 2016Figure 3-42: Video Viewing Trend on Desktops, Handsets and Tablets (In Minutes), 2011Figure 3-43: Partial Replacement of Devices by iPad (In %), Jan 2012Figure 4-1: Mobile Video Services Market OverviewFigure 4-2: Risks Associated With Mobile VideoFigure 4-3: LTE Benefits in terms of Cost per Bit and Latency Compared to 3G, HSPA, HSPA+ (In US$)Figure 4-4: Accumulated CAPEX and OPEX Savings from Network Sharing over 5Years (In%)Figure 4-5: Mobile Backhaul Operational Cost Forecast (In US$ Billion), 2011 - 2016Figure 4-6: Small Cells Backhaul Capital Expenditure Forecast (In US$ Billion), 2011 - 2016Figure 4-7: Wi-Fi vs. Femtocells Penetration (In %), 2011 and 2015Figure 4-8: Active Wi-Fi Users as a Percentage of Total Smartphone Users, Selected Countries, Jan 2012Figure 4-9: UK: SKY Cable TV vs. Netflix Subscribers (In Numbers), 2011, 2012, 2015, 2017 and 2022Figure 4-10: US: Average Monthly Time Spent on TV/ Video by Gender (In Hours: Min), Q2 2011Figure 4-11: Average Hours Spent Per Visitor on Social Networking by Region, October 2011Figure 4-12: Global: Mobile Video Subscriber Base Forecast (In Million), 2011-2016Figure 4-13: Mobile Video Services Revenue Forecast (In US$ Million), 2011-2016Figure 4-14: Mobile Video Services Revenue by Region Forecast (In %), 2011-2016Figure 4-15: Mobile Video Subscribers by Region Forecast (In %), 2011-2016Figure 4-16: Global Video Calling Minutes (In Billion), 2010 - 2016Figure 4-17: Global NFC Mobile Phone Market (In Million), 2011 - 2016Figure 4-18: Latin America VoD OTT Market Active Accounts Forecast (In Million), 2011 - 2016Figure 4-19: Android App Market by Type (In %), 2011Figure 5-1: Global Mobile Consumer Device Shipments Forecast (In Million), 2011 - 2016Figure 5-2: Global Consumer Device Shipments by Type (In %), 2010 - 2016Figure 5-3: Global 4G LTE Handset Shipments Forecast (In Million), 2011 - 2016Figure 5-4: Smartphones' and Tablets' Penetration in BRIC (In %), Dec 2011Figure 5-5: Multiplying Effect of High End Devices on Mobile Data Traffic, 2011Figure 5-6: Global Mobile TV Receiver Chips Market Forecast (In Million), 2011 - 2016Figure 7-1: Smartphones Sales by Top Players (In %), 2010 and 2011Figure 7-2: Apple the Leader of Tablets Market (In %), 2011Figure 7-3: Nokia Leading the Handsets Sales (In %), 2010 & 2011Figure 7-4: NTT DOCOMO 3G Data Traffic (In MB/user/month), 2005-2011Figure 7-5: NTT DOCOMO 3G Video Data Traffic (In MB/User/Month), 2007-2011Figure 7-6: NTT DOCOMO Growth of 3G Video Data Traffic (In %), 2007-2011Figure 7-7: NTT DOCOMO Voice & Packet ARPU Past Trend & Forecast (In Yen),2008-2013Figure 7-8: NTT DOCOMO Data Revenue (In US$ Billion), 2009-2011Figure 7-9: NTT DOCOMO BEE TV Subscribers (In Million), 2009-2011Figure 7-10: NTT DOCOMO BEE TV Subscribers (In Million), 2012-2016Figure 7-11: China Mobile Video Subscribers (In Million), 2006 - 2011Figure 7-12: China Mobile Ltd. Non SMS Data Revenue (In Million) & Growth (In %), 2008 - 2011Figure 7-13: China Mobile Ltd. Wireless Data Traffic (In Billion Megabytes), 2010 - 2011Figure 7-14: Chinese Consumer Preference for Website CategoriesFigure 7-15: Maxis's Non-Voice Mobile Revenue (In Million RM), Q3 2010 - Q3 2011Figure 7-16: Maxis's Wireless Broadband Subscriber Base (In ‘000), Q3 2008 - Q3 2011Figure 7-17: Maxis's Wireless Broadband Revenue (In Million RM), 2010 - 2011Figure 7- 18: Telstra Non SMS Data Revenue (In Million AUD), Q1 2007 - Q1 2008Figure 7-19: Telstra Blended ARPU (In AUD), 2006 - 2007Figure 7-20: Telstra Mobile Broadband Revenue (In US$ Million), 1H 2009 - 2H 2011Figure 7-21: Telstra Wireless Broadband Revenue (Data Card) (In Million AUD), 2007 - 2011Figure 7-22: TU Media Subscribers (In Million), 2005 - 2011Figure 7-23: Verizon Data ARPU as % of Total ARPU, 2006, 2008 & 2011Figure 7-24: Verizon Wireless Data Revenue (In US$ Billion), 2008 - 2011Figure 7-25: AT&T U-verse TV Subscribers in Service (In Million), 2009 - 2011Figure 7-26: AT&T Mobile Broadband Traffic Growth (In Million Megabytes), 2008 - 2010Figure 7-27: AT&T Wireless Data Revenue (In US$ Billion), 2008 - 2011Figure 7-28: AT&T Wireless Data Revenue (In US$ Billion), Q4 2010 - Q4 2011Figure 7-29: Orange France Mobile Broadband Customers (In Million), Q1 2009 - Q 2011Figure 7-30: Orange Mobile Voice & Data ARPU (In Euros per Month), 2008 - 2011Figure 7-31: MTS Russia VAS ARPU (In RUB), Q4 2009 - Q1 2011Figure 7-32: MTS Russia Churn Rate (In %), Q4 2009 - Q1 2011Figure 7-33: MTS Russia Data Traffic Revenue (In Million RUB), Q4 2009 - Q1 2011Figure 7-34: MTS Russia Data Content Revenue (In Million RUB), Q4 2009 - Q1 2011Figure 7-35: MTN Nigeria's Non-SMS Data Revenue (In Million R), 2010 & 2011Figure 7-36: MTN Nigeria's Revenue (In Million R), 2010 & 2011Figure 7-37: MTN Nigeria Non-SMS Data Revenue as % of Total Revenue, 2010 & 2011Figure 7-38: Vodacom Group's Data Revenue (In R Billion), 2009 - 2011Figure 7-39: Vodacom Group's Data Revenue as % of Service Revenue, 2009 - 2011Figure 7-40: Vodacom South Africa Data Connectivity Customers (In Million), 2009 -2011Figure 7-41: Vodacom Group's Mobile Broadband Subscribers (In Million), 2009 - 2011Figure 7-42: Vodacom Group's Mobile Data Usage per Device (In MB/Month), 2011Figure 7-43: Vivo 3G Subscribers (In Million), 2010 - 2011Figure 7-44: Vivo Mobile Broadband Data & VAS Revenue (In Million RS), Q1 2009 -Q1 2010Figure 7-45: Hulu Plus Paid Subscribers (In Million), Q4 2010 - Q4 2011Figure 7-46: Hulu Plus EcosystemFigure 7-47: An OTT Value Chain SampleFigure 7-48: Netflix Paid Unique Subscribers (In ‘000), 2009 - 2011Figure 7-49: Netflix Global Revenue (In US$ Million), 2009 - 2011Figure 8-1: Trend is shifting to IP based deliveryFigure 8-2: Types of Mobile Video ServicesFigure 9-1: Global: Mobile Broadband Subscription per 100 Inhabitants, 2010Figure 9-2: Global: Mobile Broadband Subscribers (In Billion), 2011 and 2016Figure 9-3: Mobile-Only Internet Users by Region (In %), 2011 - 2016Figure 9-4: Global: Mobile Data Traffic (In %), 2011 and 2016Figure 9-5: Global Monthly Mobile Data Traffic Forecast (In TB), 2011 - 2016Figure 9-6: Global Mobile Data and Internet Traffic by Geographical Region (In %), 2011-16Figure 9-7: Monthly Mobile Video Data Traffic Forecast over Networks (In TB), 2011 - 2016Figure 9-8: Monthly Mobile Data Traffic Forecast by Application Category (In TB), 2011 - 2016Figure 9-9: Global Expenditure on Mobile Advertising (In US$ Billion), 2011 - 2016Figure 9-10: Mobile Advertising Revenue by Region (In US$ Million), 2011 and 2016Figure 9-11: Global Mobile Video Advertising Market Forecast (In US$ Billion), 2010 2016Figure 9-12: Global Average Click-Through Rate and Conversion Rate (In %), 2011Figure 9-13: Sharing of Clicks on Device by Region (In %), 2011Figure 9-14: Global Mobile Operators Data Revenues (In US$ Billion), 2011 - 2016Figure 9-15: Global: Mobile App Store Download Forecast (In US$ Billion), 2010 - 2016Figure 9-16: Mobile App Store Revenue Forecast for Four Major Players (In US$ Billion), 2011 -2016Figure 9-17: Percentage of Searches Done Via Mobile Device, February 2011Figure 9-18: Evolutions of Commercial Wireless Broadband StandardsFigure 9-19: Global Subscriber Base by Technology Forecast (In Million), 2011 - 2016Figure 9-20: Global 3G & Above Subscriber Base by Geographical Region (In %), 2011 - 2016Figure 9-21: Global Combined LTE and WiMAX Mobile Lines Forecast (In Million), 2011-2015Figure 9-22: Penetration of 3G Handsets in Top Regions (In %), 2011 and 2016Figure 9-23: Worldwide Smartphones Sales and Operating System market Share (In Million), 2011 - 2016Figure 9-24: Mobile Access in 4 Major Regions Will Break the Electricity Barrier by 2015Figure 9-25: Global: Mobile Social Networking Using Consumer Base (In Billion), 2011 - 2016Figure 9-26: Monthly Mobile Video Data Traffic Forecast over Networks (In TB), 2011 - 2016Figure 10-1: Global Effects on Consumer Spending on TelecomsFigure 10-2: Cost of Infrastructure Ownership for MNOs (In US$ Million)Figure 10-3: Spectrum Demand vs. Supply (In Gega bytes), 2010 - 2016Figure 10-4: Operator Spectrum Requirement (In MHz of Spectrum), 2010 - 2016Figure 10-5: Consumer Survey Showing Reasons for Lack of Interest in MobileBroadband (In %), 2009 & 2010Figure 10-6: Global Smartphones Shipment Forecast (In Million), 2010 - 2016Figure 10-7: Global: Number of 2G and 3G Mobile Subscribers (In Billion), 2007 - 2011