This IDC study presents the top 10 predictions for Big Data and analytics in Asia/Pacific (excluding Japan), or APEJ. Every year, IDC software analysts across the region discuss the current year and collaborate to identify the major trends that will drive the future of these markets. This market has drawn a significant amount of attention in recent years, with a lot of the discussion on what businesses cases will really justify the required investments. In 2014, we will see that the hot pursuit will be on improving customer and citizen engagement. Increasing revenue, lifetime value, brand loyalty, and information security will be top of the agenda, across industries.
These three domains of industry opportunities, technologies, and enrichment/monetization will shape discussions around investments in solutions and skills.
"In 2014, we will see Big Data and analytics initiatives treated like a magnifying glass, with the customer or citizen at the focal point," says Craig Stires, research director, Big Data and Analytics, Asia/Pacific. "Organizations will need to make sure they do not bear down so hard on privacy, that they turn that magnifying glass into a torch. Collection and sale of personal data, including geolocation data mapping an individual's daily movements, will be of very high value. The value needs to remain with individuals, as a way of providing improved citizen services, or improved consumer experiences. This year will see a significant increase in investments on Big Data and analytics infrastructure, software, and services. Customer and citizen engagement initiatives are most likely to make these win-win investments."
Table of Contents
In This Study
Prediction #1: Geolocation Matched to Individuals Will See Telcos and Retailers Pursuing Personalized Services, While Pushing the Boundaries of Consumers' Expectations of Privacy
Prediction #2: High-Profile Data Breaches Will Drive Regulators to Draft Specific New Policy Measures
Prediction #3: Spending on Search, Mining, and Visualization Software Will Increase by 39%, Fuelled by Enablement of Business Analyst
Prediction #4: Big Data-as-a-Service Will Be Implemented and Taken to Production by Early Adopters in Mature Markets, Completely Leveraging Cloud Services (Including Storage, Compute, and Application)
Non-Transactional Data Available to Ingestion Services on Cloud
Data Storage Services Offered with Adequate Availability
Compute Resources Offered by Same Cloud Provider of Data Storage
Analytic Tools and Products, or Industry Applications on Same Cloud Services
Prediction #5: Smart Cities Pilot Projects Will Include Processing Some Sensor Data for the First Time, Including Smart Meter, Noise Detection, Traffic, CCTV, and Air Quality
Prediction #6: Infrastructure Investments Will Outpace Software and Services, with Storage for Big Data Growing Rapidly by 47% from that in the Previous Period
Prediction #7: Open Data Initiatives Will Become Cross-Governmental Discussions, with Plans to be Laid for Implementation in 2015 and Beyond
Prediction #8: Wider Sources of Data Will Be Used for Precision Marketing in Private Banking, Determining High-Value Customers, Including Family Standing and Other Structures of Influence
Prediction #9: Data Marketplaces Will Appear, Both for Buying Data Outright, and for Pay-As-You-Use Models against Data Services
Prediction #10: Vulnerability and Advanced Persistent Threat Detection Will Gain More Attention than Real-Time Detection and Handling of Attacks
Figure: General View of a Smart City Solution