This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.
This study covers new motor vehicle brake parts and assemblies as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").
The NAICS code for new motor vehicle brake parts and assemblies is 3363401. It is for this definition that aggregate latent demand estimates are derived. New motor vehicle brake parts and assemblies is specifically defined as follows:
3363401 Motor vehicle brake parts and assemblies, new
33634011 Other brake parts, including cylinders, actuation units, & valves
33634012 Drum brake assemblies and parts, including linings & shoes
33634013 Disc brake assemblies and parts, including linings
33634014 Motor vehicle brake drums (with or without hub), sold separately, new
33634015 Motor vehicle brake rotors_discs (with or without hub), sold separately, new
33634016 Motor vehicle metallic or semimetallic brake linings, except asbestos, new
33634017 Other motor vehicle brake parts and assemblies, new
3363401101 Motor vehicle wheel brake cylinders, sold separately, new
3363401104 Motor vehicle master brake cylinders, sold separately, new
This study covers the world outlook for new motor vehicle brake parts and assemblies across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for new motor vehicle brake parts and assemblies. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
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