The 2022 Report on Padlocks and Locksets: World Market Segmentation by City

The 2022 Report on Padlocks and Locksets: World Market Segmentation by City

  • July 2021 •
  • 503 pages •
  • Report ID: 1954329 •
  • Format: PDF
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers padlocks and locksets as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for padlocks and locksets is 33251047. It is for this definition that aggregate latent demand estimates are derived. Padlocks and locksets is specifically defined as follows:

33251047 Padlocks and locksets

3325104701 Pin tumbler padlocks

3325104711 All other padlocks

3325104721 Mortised doorlocks, locksets, and lock trim (except mortised deadlocks)

3325104726 Tubular and mortised deadlocks

3325104728 Fabricated metal safe and vault locks

3325104731 Electronically or electrically operated doorlocks, locksets, and lock trim

3325104733 All other doorlocks, locksets, and lock trim types

This study covers the world outlook for padlocks and locksets across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for padlocks and locksets. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.