The CHILDWISE Monitor Report 2015

The CHILDWISE Monitor Report 2015

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 21st year.  This year, nearly 2200 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

The 2015 Monitor Survey covers:

- Computers and the Internet: computer ownership and usage, internet access, frequency / time spent online, internet multi-tasking
- Websites and Applications: usage, favourite sites / apps, websites used, downloading and using apps, paying for apps and in-app purchases
- Gaming and Games consoles: devices used for gaming, games console ownership, gaming behaviour, time spent playing
- Mobile Phones: ownership, usage, time spent using, smart phones, who pays, how are calls paid for, monthly spend
- Television Viewing: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV
- Music: accessing music, favourite groups, radio stations, downloading music
- Reading: favourite magazines, frequency / time spent reading, ebook readers
- Children's Equipment: devices used to access different media, multi-tasking
- Money: pocket money and earnings, ad-hoc handouts, spending and saving
- Children's Purchasing: categories bought from, buying online
- Sports: weekly hours in / out of school, opinion on amount of sport in school, sports played at school / outside school / watched on TV / live, Commonwealth Games
- Activities: out of school activities, confidence in milestone tasks
- Careers and education: plans for post school / college, career prospects, careers advice
- Current Affairs: concerns and worries, voting
OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

CHILDREN AND THEIR MEDIA

COMPUTERS AND THE INTERNET -SUMMARY
1.1 Computers in home
1.2 Using the internet
1.3 Internet usage - frequency and time spent
1.4 Internet multi tasking
1.5 Confidence in using modern technology
1.6 Relationship with technology and the internet

WEBSITES AND APPLICATIONS - SUMMARY
2.1 Types of internet use
2.2 Favourite websites
2.3 Social networking
2.4 Social gaming and other websites
2.5 Downloading and using apps
2.6 Multi tasking whilst using apps
2.7 Types of app ever used
2.8 Favourite apps
2.9 Paying for apps

GAMES CONSOLES - SUMMARY
3.1 Devices used to play games on in the last week
3.2 Ownership of games consoles
3.3 Games console brands
3.4 Time spent playing on games consoles
3.5 Other activities carried out on games consoles
3.6 Multi tasking on games consoles

MOBILE PHONES - SUMMARY
4.1 Ownership of mobile phones
4.2 Mobile phone usage
4.3 Mobile phone multi tasking
4.4 Mobile phone activities
4.5 Internet access via mobile phones
4.6 Phone payment methods and amount spent
4.7 Differences in phone use between subgroups

TELEVISION VIEWING - SUMMARY
5.1 Viewing per day
5.2 Television in own room
5.3 Channels watched in the last week
5.4 Variations in viewing between the sexes
5.5 Favourite TV programmes
5.6 TV multi tasking
5.7 Ways of watching TV
5.8 Different devices used to watch TV

MUSIC - SUMMARY
6.1 Devices used to listen to music in the last week
6.2 Favourite device to listen to music
6.3 Other activities while listening to music
6.4 Accessing music
6.5 Music websites used
6.6 Time spent listening to music
6.7 Radio stations in last week
6.8 Favourite group or singer

READING - SUMMARY
7.1 Amount of time spent reading
7.2 Reading books
7.3 Reading magazines and comics
7.4 Purchase of books
7.5 Purchase of magazines and comics
7.6 Devices used for reading books in the last week
7.7 What else done whilst reading
7.8 e-books
7.9 Sites used for downloading e-books
7.10 Favourite magazine or comic

CHILDREN'S EQUIPMENT - SUMMARY
8.1 Equipment overview
8.2 Devices used to access media in the last week
8.3 Favourite devices used to access media
8.4 Other activities when consuming media
8.5 Equipment children can't live without

THE CHILD CONSUMER

MONEY- SUMMARY
9.1 Pocket money, allowance and jobs
9.2 Weekly income
9.3 Other money from other sources
9.4 Spending
9.5 Saving

CHILDREN'S PURCHASING - SUMMARY
10.1 Overall purchasing
10.2 Sweets and chocolate
10.3 Crisps and snacks
10.4 Soft drinks
10.5 Clothes
10.6 Going out (eg. Cinema, McDonald's)
10.7 Computer software / Console games
10.8 Toys
10.9 Music and CDs
10.10 Accessories (eg. Jewellery)
10.11 Footwear
10.12 Apps
10.13 Books
10.14 DVDs / Blu-Ray
10.15 Magazines and comics
10.16 Sports gear and equipment
10.17 Toiletries/Hair products/Make-up
10.18 Percentage ever buying (in last month) by age and sex
10.19 Online purchasing
10.20 What would you spend £10 on?

CHILDREN AND THE OUTSIDE WORLD

SPORTS - SUMMARY
11.1 Time spent playing sport
11.2 Opinion on time spent playing sport at school
11.3 Sports played at school
11.4 Sports played outside of school
11.5 Sports watched on TV
11.6 Sports watched live
11.7 The Commonwealth Games 2014

ACTIVITIES - SUMMARY
12.1 Out of school activities
12.2 Confidence in milestone tasks

CAREERS AND EDUCATION - SUMMARY
13.1 Plans for post school / college
13.2 Careers advice available
13.3 Sources for information and advice about careers
13.4 Career prospects

CURRENT AFFAIRS - SUMMARY
14.1 Concerns and worries
14.2 Who would children turn to
14.3 Ways of receiving local information
14.4 Likelihood of voting
14.5 Reasons for voting

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions