Carbonates in Thailand

Carbonates in Thailand

  • February 2017
  • 28 pages
  • Euromonitor International
Report ID: 198111
In 2016, leading players within carbonates stepped up their marketing efforts to boost volume sales. In addition to aggressive advertising on TV and social media, players within carbonates carried out below-the-line marketing activities in retail channels and sponsored sports events. For example, Serm Suk sponsored the Thailand women’s volleyball team, while Coca-Cola (Thailand) and Pepsi-Cola (Thai) Trading Co sponsored Songkran festival. Aje Thai Co launched a summer promotion for the brand Bi...

Euromonitor International’s Carbonates in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Cola Carbonates, Non-Cola Carbonates.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CARBONATES IN THAILAND
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016
Table 5 Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 6 Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2011-2016
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2011-2016
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Boon Rawd Brewery Co Ltd in Soft Drinks (thailand)
Strategic Direction
Key Facts
Summary 1 Boon Rawd Brewery Co Ltd: Key Facts
Competitive Positioning
Summary 2 Boon Rawd Brewery Co Ltd: Competitive Position 2016
Executive Summary
Government Pushes for Healthier Soft Drink Options
Premiumisation Trend Emerges As Players Seek To Widen Their Consumer Bases
Soft Drinks Remains Fragmented, With Many Domestic Players
Existing Players Rely on Product Line Extensions To Boost Sales
Soft Drinks To Record A Slowdown in Growth Over the Forecast Period
Key Trends and Developments
Government Pushes for Reduced-sugar Variants
Existing Players Rely on Product Line Extensions To Boost Sales
Premiumisation Trend Emerges As Players Seek To Widen Their Consumer Bases
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Thailand
Sources
Summary 3 Research Sources

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Country=Thailand Industry=Beverage ParentIndustry=Beverage Date=201702 Topic=MarketReport Publisher=EuromonitorInternational Price=1000