Pakistani food is usually prepared with a generous quantity of oils and fats, which are high in fat content and less healthy. However, due to rising awareness and increasing health consciousness, there has been a trend towards increasing usage of healthier oils and fats. This is evident from the fact that companies have started to market their products with claims of added healthy nutrients.
Euromonitor International’s Oils and Fats in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Oils and Fats market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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27 pages •
By Euromonitor International
• Oct 2015
The biggest story for 2015 was the “Nankhatai war”. Nankhatai (shortbread biscuit) is a traditional treat which Pakistanis have been consuming for a long time. These biscuits are mainly available as unpackaged products in local bakeries situated in urban and rural areas and are popular both among children, as they are sweet, and adults, as...