Ready Meals in Pakistan

Ready Meals in Pakistan

  • November 2017 •
  • 21 pages •
  • Report ID: 198286
Ready meals continued to grow, driven by changing dietary habits in upper-middle and upper urban socioeconomic segments. The adoption of shelf stable ready meals is increasing as consumers experiment with new variants driven by the need for convenience and easy-to-make quality food. However, ready meals are used as a regular and daily meal by only a small fraction of consumers and much of the use remains occasional.

Euromonitor International’s Ready Meals in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Pakistan Date=201711 Topic=Demand Publisher=EuromonitorInternational Price=1000