Consumption of vitamins and dietary supplements registered value growth of 13% in 2016. The growth was driven by the increased acceptance of vitamins amongst urban consumers and doctors’ focus on improving immunity and disease resistance. Furthermore, hectic lifestyles combined with rising disposable incomes, further drove sales of vitamin and dietary supplements in 2016.
Euromonitor International’s Vitamins and Dietary Supplements in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Vitamins and Dietary Supplements market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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