Paper trails: As digital media prevails, paper wholesalers will struggle to remain relevantAbstractPaper Wholesaling in the US
Rising competition from digital mediums and declining demand from traditional downstream markets have created challenges for the Paper Wholesaling industry over the past five years. Moving forward, increased competition from internet-based advertising and publications will continue to result in suppressed demand from the industry’s downstream markets. Furthermore, print advertising is expected to continue its downward trajectory, leading to a decrease in overall demand for paper products over the next five years. Although most downstream revenue will continue declining, stable demand from paper product converters, such as coated and laminated paper products and cardboard manufacturing, will help mitigate some decline. Nevertheless, overall industry revenue is expected to decline over the five years to 2022.
Paper wholesalers purchase bulk and writing paper from manufacturers, generally in rolls for further processing, and distribute them to other manufacturing industries, publishers and commercial printers. Wholesalers provide a service for paper manufacturers and users of paper products and charge a mark-up on all goods distributed.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.