Health and Wellness in China

Health and Wellness in China

Health and wellness food and beverages saw healthy off-trade value growth in 2013, supported by increasing demand for health and nutrition. Health and wellness food and beverages were preferred to regular food and beverages, especially in first-tier and second-tier cities. Leading food and beverages manufacturers also launched more health and wellness products to cater to the increasing demands of health-conscious consumers and diversify the market.

Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2009-2013, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HEALTH AND WELLNESS IN CHINA
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Executive Summary
Health and Wellness Sees Dynamic Growth in 2013
Small Brands Maintain the Dynamics of Health and Wellness Food and Beverages in Regional Markets
International Companies Focus More on Fortified/functional Food and Beverages
Modern Grocery Retailers Increasingly Important in Health and Wellness Beverages
Stable Growth Is Expected Over the Forecast Period
Key Trends and Developments
Niche Brands Contribute To Product Innovation in Health and Wellness
Antioxidant Prevail in Packaged Food and Beverages
Health Problems Boost Demand for Healthier Food and Beverages
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2008-2013
Table 2 Sales of Health and Wellness by Type: % Value Growth 2008-2013
Table 3 Sales of Health and Wellness by Category: Value 2008-2013
Table 4 Sales of Health and Wellness by Category: % Value Growth 2008-2013
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2008-2013
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2008-2013
Table 7 NBO Company Shares of Health and Wellness: % Value 2009-2013
Table 8 LBN Brand Shares of Health and Wellness: % Value 2010-2013
Table 9 Distribution of Health and Wellness by Format: % Value 2008-2013
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2013
Table 11 Forecast Sales of Health and Wellness by Type: Value 2013-2018
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 13 Forecast Sales of Health and Wellness by Category: Value 2013-2018
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Appendix
National Legislation
Sources
Summary 1 Research Sources
Beijing Lvde Food Co Ltd in Health and Wellness (china)
Strategic Direction
Key Facts
Summary 2 Beijing Lvde Food Co Ltd: Key Facts
Company Background
Competitive Positioning
Summary 3 Beijing Lvde Food Co Ltd: Competitive Position 2013
Fujian Dali Food Co Ltd in Health and Wellness (china)
Strategic Direction
Key Facts
Summary 4 Fujian Dali Food Co Ltd: Key Facts
Company Background
Competitive Positioning
Summary 5 Fujian Dali Food Co Ltd: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2008-2013
Table 18 Sales of BFY Beverages by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of BFY Beverages: % Value 2009-2013
Table 20 LBN Brand Shares of BFY Beverages: % Value 2010-2013
Table 21 Distribution of BFY Beverages by Format: % Value 2008-2013
Table 22 Forecast Sales of BFY Beverages by Category: Value 2013-2018
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2008-2013
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2008-2013
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2009-2013
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2010-2013
Table 28 Distribution of BFY Packaged Food by Format: % Value 2008-2013
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2013-2018
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Food Intolerance by Category: Value 2008-2013
Table 32 Sales of Food Intolerance by Category: % Value Growth 2008-2013
Table 33 NBO Company Shares of Food Intolerance: % Value 2009-2013
Table 34 LBN Brand Shares of Food Intolerance: % Value 2010-2013
Table 35 Distribution of Food Intolerance by Format: % Value 2008-2013
Table 36 Forecast Sales of Food Intolerance by Category: Value 2013-2018
Table 37 Forecast Sales of Food Intolerance by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Fortified/Functional Beverages by Category: Value 2008-2013
Table 39 Sales of Fortified/Functional Beverages by Category: % Value Growth 2008-2013
Table 40 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2008-2013
Table 41 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2008-2013
Table 42 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2008-2013
Table 43 NBO Company Shares of Fortified/Functional Beverages: % Value 2009-2013
Table 44 LBN Brand Shares of Fortified/Functional Beverages: % Value 2010-2013
Table 45 Distribution of Fortified/Functional Beverages by Format: % Value 2008-2013
Table 46 Forecast Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 47 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Fortified/Functional Packaged Food by Category: Value 2008-2013
Table 49 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2008-2013
Table 50 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2008-2013
Table 51 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2008-2013
Table 52 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2008-2013
Table 53 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2008-2013
Table 54 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2008-2013
Table 55 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2008-2013
Table 56 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2008-2013
Table 57 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2008-2013
Table 58 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2009-2013
Table 59 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2010-2013
Table 60 LBN Brand Shares of Fortified/Functional Bread: % Value 2010-2013
Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2008-2013
Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Sales of NH Beverages by Category: Value 2008-2013
Table 65 Sales of NH Beverages by Category: % Value Growth 2008-2013
Table 66 NBO Company Shares of NH Beverages: % Value 2009-2013
Table 67 LBN Brand Shares of NH Beverages: % Value 2010-2013
Table 68 Distribution of NH Beverages by Format: % Value 2008-2013
Table 69 Forecast Sales of NH Beverages by Category: Value 2013-2018
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2008-2013
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2008-2013
Table 73 NBO Company Shares of NH Packaged Food: % Value 2009-2013
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2010-2013
Table 75 Distribution of NH Packaged Food by Format: % Value 2008-2013
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2013-2018
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Organic Beverages by Category: Value 2008-2013
Table 79 Sales of Organic Beverages by Category: % Value Growth 2008-2013
Table 80 NBO Company Shares of Organic Beverages: % Value 2009-2013
Table 81 LBN Brand Shares of Organic Beverages: % Value 2010-2013
Table 82 Distribution of Organic Beverages by Format: % Value 2008-2013
Table 83 Forecast Sales of Organic Beverages by Category: Value 2013-2018
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Organic Packaged Food by Category: Value 2008-2013
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2008-2013
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2009-2013
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2010-2013
Table 89 Distribution of Organic Packaged Food by Format: % Value 2008-2013
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2013-2018
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2013-2018












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